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Deep discounts — $12K, $13K, $16K — are fueling a pickup price war

Heavy discounts of up to $16,000 per vehicle are fueling a "truck war" among full-size pickups sold in the United States by the Detroit Three, a Reuters analysis shows. Strong U.S. sales this year of the highly profitable big trucks have helped offset lagging passenger car sales. But it is not clear how much of the truck demand is linked directly to ample factory incentives and dealer discounts, or how far sales might decline without those subsidies. A Reuters survey of Ford, General Motors Co's Chevrolet and Fiat Chrysler Automobiles's Ram truck dealers across the United States indicates stores are offering deep discounts the country's bestselling full-size pickup trucks. "The walls are not crashing down on full-size trucks," said Sam Fiorani, vice president of global vehicle forecasting at AutoForecast Solutions in Chester Springs, Pennsylvania. Detroit-based automakers want to keep cranking out their high-margin trucks, he added, and "giving up a little of the profit is the cheapest way to do it." Stores are offering discounts of up to $12,000 on the 2018 Ford F-150, which remains the best-selling vehicle in the country, recording more than 80,000 sales in May. Discounts run up to $13,000 on the 2018 Chevrolet Silverado and as high as $16,000 on the Ram 1500. Average transaction prices for full-size pick-ups range from around $42,000 to $45,000, industry analysts and automakers say. All three companies are spending furiously - GM and Fiat Chrysler to help sell off carryover 2018 trucks to prepare for redesigned 2019 models, and Ford to sustain its long-held sales crown. A supplier fire that temporarily shut down production of the F-150 last month "changed the game," said Jeff Schuster, senior vice president of forecasting at LMC Automotive in Troy, Michigan said. The supply halt nudged Ford's crosstown rivals "to ratchet up incentives on the current models to go after weakness at Ford," he said. Deals advertised on the companies' official websites range from rebates and low-interest loans to ultra-cheap lease rates, but they are not telling the whole story. Ford, for instance, advertises a $2,000 rebate and a $500 financing credit on sales of certain F-150 models. But James Collins Ford in Louisville, Kentucky, is offering discounts of up to $12,215 on the 2018 F-150 XLT SuperCrew 4x4. The price cuts are even steeper at a number of GM and Fiat Chrysler dealers. Quirk Chevrolet is selling the 2018 Silverado 1500 Double Cab at $13,000 off sticker.

2015 Ford Focus Electric hides in plain sight

The styling changes to the 2015 Ford Focus were shown off at the recent Geneva Motor Show, so what the EV version looks like is not that much of a surprise. Still, the 2015 Focus Electric is making its world debut here at the New York Auto Show, so we wanted to know what changes we are looking at compared to both the internal combustion engine version and the earlier EV models.
The exterior visual distinctions between the ICE and EV are minimal, and basically nonexistent from the A-pillar to the rear. Up front, you can see the charge port, of course, but the front fascia has also undergone a bit of an adjustment. The front doesn't have the ICE version's flattened grille and the EV's Ford logo creates a bump in the hood line where none exists on the ICE. The 2015's grille is also different than the one on the 2014 Focus Electric, being slightly smaller (you can see this better if you compare pictures in our new gallery above to these of the 2011 Focus Electric and these of the gas-powered 2015 Focus).
The updated 2015 interior - which we couldn't access ourselves - has things like a new center stack, improved cupholders and is basically identical between the gas and electric models. With the car off, you can't even tell if you're in an EV or ICE, Seema Bardwaj, the US brand manager for the Focus, told AutoblogGreen. The only things that are different, she said, are extra menu screens to show EV powertrain information to the driver.

2015 Ford Shelby GT350, GT350R Mustang option pricing leaked [UPDATE]

UPDATE: Ford wasn't willing to elaborate on Mustang6G's pricing report, with spokesperson Said Deep simply saying, "We haven't announced pricing at this time." The limited availability of the new 2015 GT350 and GT350R isn't the only Ford Mustang news today, as a leaked report by Mustang6G has shined a light on the cost of the optional equipment we first reported on way back in January. First, we have the standard GT350. As we reported earlier, only 50 cars will get the $7,500-Tech Package, which includes magnetic ride control, navigation with Sync 3, dual-zone climate control, and heated, air-conditioned, leather-upholstered, and powered seats. The other 50 standard models will get the $6,500-Track Package. You'll still get magnetic ride control, selectable driving modes and enhanced cooling systems for the engine oil, trans and diff. Stand-alone navigation is $795, a black roof is $695, stripes are $475, and as with the standard Mustang, Triple Yellow Clearcoat paint is $495. Fancy one of the just 37 GT350Rs? You'll pony up (pun intended) an extra $3,500 on top of the price of a GT350. From there, Mustang6G cites a $3,000-SVT Touring Package, which we think references the Electronics Package (navigation, Sync 3, and dual-zone climate control). Outside of those two items, the GT350R's only additional options include a black roof, stand-alone nav, and stripes, all of which carry the same price as the standard car. Like our report earlier today, these prices appear to only be for the 2015 model. While production outputs for the 2016 will probably increase, we can't be sure whether these prices be carried over, as well. Mustang6G claims it will have a starting price "very soon," which we'll naturally bring you as soon as it's published. We've also reached out to Ford to confirm this report as well as get any info on the GT350's starting price. Stay tuned. Related Video: