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Ford flips switch on GT350, GT350R configurators

Today is the day, folks. If you've been eagerly awaiting the opportunity to configure your ideal Shelby GT350 Mustang, you need to get over to the Ford consumer page and check out the new online builder tool. You can design your ideal GT350 or go hardcore and build an R model. It's all there, including exterior colors, stripe options, and the limited array of optional packages. Everything has prices, with the GT350's starting price coming in just a smidge above what we reported in late May. The base model kicks off at $48,695 while the R adds $13,500 to the total. That means both versions of the Shelby significantly undercut more mainstream and more hardcore competitors. For example, you can get into a GT350R for $62,195, or $3,000 less than a completely basic BMW M4 and $12,805 less than a Chevrolet Camaro Z/28. In fact, even a fully loaded GT350R, with stripes, a painted roof, and the $3,000 Electronics Package (Sync 3, dual-zone climate control, rear-view camera, a seven-speaker stereo, and SiriusXM satellite radio) and you'll still come in at over $8,600 less than the Z/28. As for the GT350, its $48,695 starting price should give pause to anyone thinking of purchasing a high-priced Germans while also stealing some Camaro 1LE customers. Head over to Ford's configurator and build up your ideal car. Finding the GT350 is a bit tough at first, so just be sure to scroll to the bottom of the body style menu on the left side of the page and select "Shelby Fastback," then have at it. Related Video:

Michigan ponders its automotive future in the connected age

Few people take cars more seriously than Michiganders. I've been to the home of BMW in Germany. I've been to Kia's HQ in Korea. I've seen Honda's goods in Japan. No one, from the factory worker to the executive in her pinstriped suit, is more obsessed with cars than Michigan Inc. That's why it was interesting this week to see the state have a moment of introspection four hours north of the Motor City on a scenic island called Mackinac. Ironically, cars are not allowed here. Normally a tourist trap, it played placed host to the Mackinac Public Policy conference this week. While politics took center stage ( I may be the only person here not considering a run for governor) the evolution of the industry through connectivity and data was a theme of the conference. If you're reading this in New York, Silicon Valley, or one of the automotive heartlands listed above, you do care about this. If Michigan rethinks its approach to the car business – and makes moves to become more competitive – that affects you the consumer and enthusiast. It's jobs. It's technology, and it's a competition to see who's going to be the leader. More than a century after Henry Ford made mass production a thing, more than 70 years after Detroit's Arsenal of Democracy helped win World War II, and nearly a decade after the historic bankruptcies of General Motors and Chrysler, the car business is on solid footing again and looking to the future. What's next? Michigan is still home to thousands of auto workers, tech centers (including gleaming facilities built by Toyota and Hyundai), and the headquarters of the three American carmakers. Just because the economy is good doesn't mean it's a given connected cars and mobility advancements are going to come from this state. A lot of it's not. Tesla, Uber, Lyft, Faraday Future, and other transportation mediums have spouted up other places. Michigan leaders and Detroit's carmakers understand this reality. Reflecting on the past means admitting the future is not a given, a key undertone this week in Mackinac. It's about using existing resources, like skilled labor, to move forward. "We do have the number of technicians and technical expertise here in this state," says Stephen Polk," conference chair and former CEO of auto data firm R.L. Polk & Co. To that end, Ford is placing increased emphasis on a division called Smart Mobility, which is an in-house unit focusing on autonomy, connectivity, and forward-looking ideas.

Ford only automaker to make 2012 Buzz Rankings, Toyota most improved

Ford landed itself a spot among the top 10 brands in the 2012 Buzz Rankings. The annual index scores 1,100 brands in 41 categories to determine which nameplates had the most positive buzz throughout the year.
For the third year in a row, Subway took the top honors overall with a score of 40.3, and Ford was the only automaker to break into the top 25 by earning a sixth-place finish overall. The manufacturer earned a score of 32.1 points, which was enough to push it up one spot from the 2011 Buzz Rankings. Honda managed 21.2 points overall, which is still well behind 25th-place Kohl's at 26.5 points. Toyota, Volkswagen and BMW all round out the top five automakers.
The 2012 Buzz Rankings also keep track of which brands improved the most over the past year, and this year, Toyota was the manufacturer with the largest leap forward. The Japanese automaker jumped from just 14 points in 2011 to 20.5 in 2012. Chrysler, Kia, Dodge and Volkswagen all saw sizable steps forward as well. Be sure to head over to the Brand Index site for more information.