'the Beast' - '03 Ford Excursion 4x4 on 2040-cars

Auto blog

Ford wants smart cruise that's speed and grade sensitive

Ford is working to make adaptive cruise control even smarter and more economical for future vehicles. The automaker now has a patent (pdf link) on a system to use information on the grade of the road, traffic data, and a driver's preferences to eke out better fuel mileage over a journey. This solution would essentially put a little hypermiling right into a model's software. The Blue Oval's patent refers to this tech as "route navigation with optimal speed profile," and the system starts by splitting the way to the driver's ultimate destination into many smaller pieces. Each one is analyzed based on GPS data, and traffic info is also constantly updated. Based on the occupants' preferred travel time, all this info is combined to figure out the most efficient speed for each leg of the journey. All of these calculations are actually more than the car's computers can handle, so some of the math is offloaded to a cloud-based network. According to Ford, some of the benefits come when tackling hills while diving. Maintaining a single speed when going up and down steep grades isn't the most efficient method, but current technology can't easily make the necessary adjustments. This system uses the GPS data to adapt the vehicle's speed and leave the situation with better fuel economy. Ford is currently making major investments into autonomous driving technology and has some prestigious partners. While the patent documents don't specifically mention the optimal speed profiles for driverless vehicles, they seem like a natural fit. Over the course of an entire trip, the fuel economy gains would likely be even greater than over a few miles on a relatively flat interstate.

STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.

Watch the Hennessey Ford GT makes its record run at Texas Mile

We said they'd probably be out with an official video, we did not lie. The Hennessey-powered camouflage Ford GT sat at one end of the runway at the Texas Mile sitting still. At the other end of the runway it had broken its own speed record, the twin-turbo 5.7-liter V8 pushing the aerodynamic supercar up to 267.6 miles per hour, a 4.3-mph improvement over the old mark.
There's not much in the video you haven't already seen, this just makes it official. That said, who doesn't want to see a twin-turbo Ford GT set an incredible speed record? You can watch it below.