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Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

Ford Focus RS makes US debut in New York, hits dealers Spring 2016

Attendees at the 2015 New York Auto Show will be among the first American consumers to see the all-new, third-generation Ford Focus RS. The Blue Oval announced the super-hot hatch will make its US debut in the Big Apple next week and will arrive in dealers roughly one year from now. We've covered the raging Ford, which is being sold in the US for the very first time, ad nauseam. It debuted in early February, made its auto show debut at the 2015 Geneva Motor Show and is finally crossing the Atlantic, complete with at least 315 horsepower from a 2.3-liter, turbocharged four-cylinder. A trick, torque-vectoring all-wheel-drive system, an industry-first Drift Mode, a proper six-speed manual transmission and looks that can kill round out what we're wagering is a wildly entertaining package. On top of announcing the Focus RS will hit dealers in the spring of 2016, Ford gave us our first look at a production color. While the Geneva Focus RS was finished in the same Liquid Blue as the Ford GT, Mustang GT350R and SVT Raptor that showed up in Detroit, the hue on the NYAS car, called Nitrous Blue, is one of four that will actually be sold on the Focus RS. While we're waiting to see it in person to render our final judgment, based on pictures alone, we're smitten. Alongside Nitrous Blue, Ford will offer the Focus RS in Stealth Gray, Shadow Black and Frozen White. In other news, your author will be starting the official campaign to bring back the gorgeous green from the last-gen RS immediately. Check back next week. Until then, scroll down for the official press release from Ford. All-New Ford Focus RS Makes U.S. Debut in New York • All-new Focus RS makes North American debut at New York International Auto Show introducing advanced performance technologies for ultimate hot hatch experience; pioneers innovative Ford Performance All-Wheel Drive with Dynamic Torque Vectoring, industry-first drift mode, additional drive modes • Third-generation high-performance hatch features specially engineered 2.3-liter EcoBoost® engine producing more than 315 horsepower, most powerful RS brake system ever with Brembo front calipers • Ford Focus RS will be at dealerships in the United States in spring 2016 DEARBORN, Mich., March 25, 2015 – The all-new Ford Focus RS is set to debut on U.S. soil at the 2015 New York International Auto Show.

Ford recalls 2017 Lincoln Continental for headlight problem

Ford Motor Co. is already recalling the 2017 Lincoln Continental for a headlight problem, the automaker announced Tuesday. The HID headlights may have been assembled with LED lens that don't have the correct lens optics to meet federal visibility requirements for turn signals. Ford says it is unaware of any accidents related to the issue. The company will replace the headlamp assemblies, if needed. The safety compliance recall covers 1,876 Continentals built from June 14 to Sept. 23 at Ford's Flat Rock factory south of Detroit. Most of the cars are in the United States; 49 are in Canada, and one is in a federalized territory. Only about 300 cars are in consumers' hands, a spokesperson said. Customers can use a Lincoln service program where dealers will pick up their Continental, fix it for free, and return it, the spokesperson said. Lincoln has high hopes for the Continental. The flagship sedan uses one of Lincoln's most iconic names and features a luxurious interior, available 400-horsepower V6 engine, and safety features like adaptive cruise control and a 360-degree camera. Lincoln recently announced an elaborate marketing campaign shot by renown photographer Annie Leibovitz to generate interest in the Continental. In a separate recall, Ford also said Tuesday that 60 Edges from the 2015-16 model year are being recalled to update their antilock braking system module. Related Video: Featured Gallery 2017 Lincoln Continental Campaign View 12 Photos Recalls Ford Lincoln