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STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.

Watch Piquet and Mansell bend some sheetmetal in Ford Fusion GP

As we told you about before, there were four episodes planned for the Ford Fusion GP campaign in Brazil, and the whole series has now run its course. The Ford ads pit Brazilian Formula One driver Nelson Piquet against English F1 pilot Nigel Mansell driving the new Fusion, the two coming together again after their partnership at the Williams F1 team ended in a miserable state more than 20 years ago.
They're lined up for you below, in reverse chronological order. You should watch number three first, though, as it adds a bit more spice to the NASCAR action in the fourth.

Ford halves summer shutdown, ramps SUV production

For the third consecutive year, Ford is reducing the length of its summer shutdown for several factories to keep up with high demand for some models. This year, the decision means 40,000 more units of popular trucks and crossovers like the F-Series, Edge, Escape, and Explorer. Rather than the normal two-week break, workers at the Chicago, Dearborn Truck, Kansas City, Kentucky Truck, Louisville, and Oakville factories will only get a week off starting on June 29. Additionally, 10 plants for producing components to support these assembly lines will also have the shorter vacation. The rest of the Blue Oval's manufacturing locations will shutdown from June 29 to July 10 for maintenance and retooling. According to Ford, the decision comes because of low inventories and high demand on some of its popular models. The 2015 F-150 is lasting around 20 days at dealers, and the Edge spends an average of 10 days before being sold. Ford is hardly alone in deciding to keep locations open during the normal summer break, though. FCA recently made the decision not to shutdown four assembly plants and all of its factories for components to keep up with demand for models like the Jeep Cherokee, Grand Cherokee, and Dodge Durango. Related Video: FORD REDUCES SUMMER SHUTDOWN TO MEET DEMAND FOR FORD F-SERIES TRUCKS, EDGE, ESCAPE AND EXPLORER JUN 2, 2015 | DEARBORN, MICH. In response to increased customer demand, Ford will add capacity this summer to produce its most popular trucks and utilities Ford will shorten its summer shutdown from the traditional two-week summer shutdown to one week for a majority of North American assembly plants, increasing production by close to 40,000 units In April, Ford F-150 was turning at just 20 days on dealer lots, Edge sales were up 78 percent, and Escape and Explorer remained in tight supply. 2016 Explorers are now hitting dealer lots In response to customer demand for Ford's newest products, the company this year will produce close to 40,000 extra units by idling select plants for only one week during what has been the traditional two-week summer shutdown.. "To meet surging customer demand for our top-selling trucks and utilities, we are continuing to run our North American facilities during the traditional two-week summer shutdown in order to add close to 40,000 units," said Bruce Hettle, Ford vice president, North America Manufacturing.