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Social media star Scott Monty leaves Ford

It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.

Ford spider screen keeps creepy-crawlies out of cars

Ford is waging a global war on spiders with the 2016 Focus RS. The little beasties can be a real menace to a vehicle by blocking lines with their dense webs, but engineers at the Blue Oval now have a new screen that they claim keeps the bugs at bay. Yellow sac spiders especially like to craft their webs in fuel vapor lines, but blocking the way can cause pressure to build, leading to a safety issue. Implemented in 2004, Ford already has a screen to keep the creepy-crawlies out. But the company now has an updated version in North America, and the Focus RS is the first global vehicle with it. "We are constantly improving and adapting, even when it comes to technologies that are already working," said William Euliss, Ford fuel systems engineer, in the screen's announcement. It might seem like a waste to put engineers on the task of making a spider screen, but the device could save Ford money in the long run. Arachnids have been responsible for the recalls of hundreds thousands of vehicles in the US over the years. Mazda issued two campaigns on the Mazda6 due to the webs causing pressure to build up in the fuel tank and potentially leading to a split. There was also a similar recall from Suzuki, and another one covering the air conditioning system on Toyotas. LOOK OUT! HERE COME THE SPIDERMEN: FORD ENGINEERS USE ARACHNID LEARNINGS TO DEVELOP INNOVATIVE SCREEN TO KEEP CREEPY CRAWLERS OUT AUG 5, 2015 | DEARBORN, MICH. Ford engineers developed an innovative spider screen to keep the creepy crawlers from nesting inside vehicles Screen prevents spiders from building cocoon-like webs dense enough to potentially block fuel vapor lines, which can damage engines and diminish vehicle performance Now, an updated version of the spider screen is being implemented in Ford vehicles in North America; it will go global with launch of the all-new 2016 Ford Focus RS DEARBORN, Mich., Aug. 5, 2015 – Arachnophobes may not know this, but there is a team of Ford engineers who developed an innovative spider screen to keep the creepy crawlers from nesting in Ford vehicles. You're welcome. Cheiracanthium mildei and Cheiracanthium inclusum – more commonly referred to as yellow sac spiders – have been known to nest inside vehicles in North America, causing problems for car owners and automakers alike over the years. Instead of using webs to catch prey, these spiders build cocoon-like webs for shelter and to lay eggs.

2015 Ford F-150 claims segment's best payload, towing ratings

While we are set to drive the new, 2015 Ford F-150 in the coming days, there's a big piece of news on the latest-generation of the Blue Oval's bread-and-butter pickup coming out of Dearborn, and it focuses on the truck's hauling and towing abilities.
The new F-150 will have a maximum payload of 3,300-pounds (V8 models), and, perhaps more importantly, a 12,200-pound tow rating (EcoBoost V6 models), which for the first time are compliant with the Society of Automotive Engineer's J2807 standards. Those best-in-class figures are significant feathers in Ford's cap as the Detroit Three continue duking it out for the title of top pickup.
"As founding members of the SAE trailer towing committee, we will meet SAE trailer towing standards," Ford's Aaron Miller told Autoblog.