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Ford to kick off F-150 campaign during College Football Playoff

The long-awaited inaugural College Football Playoff will feature the nation's best college teams, with the Oregon Ducks taking on the Florida State Seminoles, and Alabama Crimson Tide facing some team from Ohio. On top of that, though, it'll also see the launch of the very first advertising campaign for the 2015 Ford F-150. Viewers from across the country will see a trio of ads featuring the all-aluminum truck, with two half-minute spots and a full 60-second commercial, all voiced by Denis Leary, touting the F-150's feature set and towing capacity, but passing on mentioning the new truck's class-leading fuel economy. That, Automotive News reports, isn't a miscue by Ford. The company simply didn't have enough time between the EPA's fuel economy announcement and the 2014-2015 Bowl Season to prepare a spot. Expect plenty on the F-150's fuel efficiency in future spots. Interestingly, though, AN is reporting future F-150 advertising won't include a Super Bowl appearance. Ford has made the decision to focus its new truck ads on college football rather than during the NFL championship. "From our point of view, there's no bigger stage to debut the F-150 creative than the College Football Playoff," Keith Koeppen, Ford's US marketing communications boss, told AN. "It's so closely aligned with the passions of our customer." It's those passions that are pushing Ford to kick off its ad campaign for a new truck so much earlier. Speaking to AN, Doug Scott, Ford's truck marketing manager, said that the automaker typically doesn't begin ad campaigns until its dealers have at least a fifty-fifty mix of old and new models, but that it's pushing the 2015 F-150's ads to fit with the college football playoffs. While Ford's focus is on the two semifinal playoff games on New Year's Day and the National Championship Game on January 12, the ads will actually air for the first time on New Year's Eve, when the TCU Horned Frogs face off against the Ole Miss Rebels in the Peach Bowl. The three spots will also be shown during other bowl games, as well. Featured Gallery 2015 Ford F-150 2.7L EcoBoost at Davis Dam News Source: Automotive News - sub. req.Image Credit: Ford Marketing/Advertising Ford Truck ncaa

Merecedes-Benz EQS, Ford Mustang Mach-E GT and Subaru Forester Wilderness | Autoblog Podcast #702

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor James Riswick. They've been driving some exciting new EVs, like the Ford Mustang Mach-E GT and the Mercedes-Benz EQS. They also discuss driving the new Subaru Forester Wilderness, as well as the perfectly agreeable Toyota Camry XSE Hybrid. James compares four big-name off-roaders — the Ford Bronco, Jeep Wrangler, Toyota 4Runner and Land Rover Defender — based on their ability to accommodate a big load of luggage. Next they reach into the mailbag for comments on the Genesis GV70, as well as a Spend My Money question about replacing a wrecked Subaru Ascent with another three-row SUV. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #702 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown What we're driving: 2022 Ford Mustang Mach-E GT 2022 Mercedes-Benz EQS 2022 Subaru Forester Wilderness 2022 Toyota Camry XSE Hybrid Luggage testing the off-roaders: Ford Bronco vs. Jeep Wrangler vs. Land Rover Defender vs. Toyota 4Runner  Mailbag: Thoughts on the Genesis GV70 Spend My Money: Three-row SUV to replace Subaru Ascent Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Ford could use Raptor name on Ranger in Australia

Ford might be flying the Raptor name into the market Down Under, but rather than on a high-performance F-150, the aggressive moniker could be used for a mean Ranger. The Australia-based site Car Advice recently spotted the Blue Oval testing a modified Ranger over some off-road terrain. The pickup was equipped with a snorkel over the roof for wading into deep water, a brush bar to protect the front, a higher ride height, and fender flares. The regular version of the truck launches Down Under later this year, including the somewhat rugged Wildtrak trim level (pictured above). So where does the Raptor name fit into this? Ford filed a trademark in Australia on June 5 for the Ranger Raptor. There's no guarantee for that as the truck's moniker, though. As of May 28, the Blue Oval also owns the right to the Ranger FX4 title. Although, don't start saving yet. With the Ranger remaining unavailable outside of the US for the latest generation, there's no chance of a Ranger Raptor coming here. Hopefully, Aussie off-roaders get plenty of enjoyment out of the truck, if it sees production. Related Video: