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Rick Hendrick Chevrolet, 1500 Savannah Hwy., Charleston, SC 29407

Rick Hendrick Chevrolet, 1500 Savannah Hwy., Charleston, SC 29407
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Ford dealer loses Super Bowl bet, pays $300K to lucky customers [w/video]

Tue, 11 Feb 2014

A Missouri Ford dealership's Super Bowl weekend sale cost it big when the improbable happened. Hutcheson Ford ran a promotion from January 29 to February 1, called the Super Weekend Sale. The gist was, if any customer purchased a vehicle between those dates and either the opening or second-half kickoff of the big game was returned for a touchdown, the dealership would refund the purchase price.
In the dealership's defense, it seemed like a safe bet. According to the mathematicians, there was just a 2.5-percent chance of either half opening with a touchdown return. But that didn't stop Seattle's Percy Harvin from doing his part to ruin Denver's evening, returning the second-half kick for an 87-yard touchdown run. Twelve Hutcheson customers were eligible for refunds thanks to the return, with prices ranging from $10,000 to $55,000, according to Automotive News. The total amount shelled out by the dealership? $300,000.
"At least we're not like that furniture guy that lost $7 million," dealership marketing manager Kathleen Frazier told AN. We think it was a big success." The dealership did take out insurance to cover its losses, meaning the $300K won't come entirely from its pockets.

Ford acquires Livio to bolster connectivity biz

Thu, 26 Sep 2013

Ford Motor Company has announced the acquisition of Livio, a Ferndale, MI-based software development company best known for aftermarket in-car connectivity devices, but also as a supplier of technology for proprietary systems for automakers. Livio, co-founded by Sigal and Massimo Baldini, will be a wholly owned subsidiary of Ford Global Technologies.
"With the additional expertise Livio provides us, Ford intends to continue to lead the next generation of in-car connectivity with technology advancements that give consumers more options to access their devices on the go," said Paul Mascarenas, chief technical officer and vice president, Ford Research and Innovation, in a statement.
Ford is clearly trying to beef up its in-house tech capability around telematics and device connectivity. While the Blue Oval has been a leader in these areas with SYNC and MyFord Touch in terms of getting the systems into as many cars as possible, the execution of the applications have been criticized for glitches.

Fiat Panda by M-Sport a one-of-a-kind rally car

Sun, Dec 12 2021

English racing and engineering firm M-Sport is probably best known for the Bentley Continental GT3 endurance racer and the Ford Fiesta R5 customer rally car. Since building the first of 294 Fiesta R5 Mk. I cars in 2013, the fleet of pint-sized competitors has won a total of more than 950 races. So when a longstanding M-Sport customer asked the company to do something special with a clapped-out, 1990s-era Fiat Panda that would retain the car's Panda-ness but also make it a stonking rally car, M-Sport decided to combine the Italian with the Anglo-American. The result is the Panda by M-Sport, a widened Panda bodyshell lowered atop a Fiesta R5 chassis and engine. Otherwise known as Panda'monium. Or Pandiesta, if you're tipsy. Just fitting the skinny Fiat over the tube-frame chassis meant widening the Panda's body shell by 14.2 inches; that slick grille is actually made of two Panda grilles to gain the required width. That surgery helps maintain the original Panda's silhouette, but more was needed to slide the Fiesta's wider track underneath. More latitudinal stretch was provided by the box-section wheel arches that, up front, flow into a front bumper that is half snowplow. In the longitudinal direction, the Pandiesta's wheelbase is 12.6 inches longer than that of the stock Panda. The Ford's 1.6-liter EcoBoost four-cylinder lives under the hood. It sends nearly 300 horsepower and 332 pound-feet of torque to four Pirelli P Zeros through a five-speed sequential transmission and two custom differentials. The new rear diffuser and single, central exhaust convey the seriousness of the endeavor. Hand-embossed lettering spells "PANDA 4x4" on the rear hatch in case anyone has questions about this having as much capability as the standard Panda 4x4. The interior is all Fiesta R5 save for the Panda-mimicking instrument panel and the co-driver's footrest. The latter is also inscribed with the word "PANDA." Despite the license plate, there's no question of street legality here, or rather illegality. M-Sport says the Panda'monium is ready to do any special stage on tarmac or gravel. Seems this is also the car that launches a new division for customer creations called MS-SV, which is M-Sport Special Vehicles. You can watch M-Sport owner Malcom Wilson take you on tour of the Panda by M-Sport in the video at top, and check out what the finished product can do on a track here.  Related Video: This content is hosted by a third party.