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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Ring Brothers shows 1965-66 Mustang fastback carbon fiber body

We covered one of Ring Brothers' more extreme SEMA builds yesterday, the De Tomaso Pantera-based ADRNLN, but if that well-executed but over-the-top Italian-American exotic is too much for you, then perhaps this Ring Brothers 1965 Ford Mustang fastback with a carbon-fiber body suits your tastes better.
What the performance-parts manufacturer is showcasing with the Mustang is the carbon-fiber body itself, which is fashioned around the 1965-66 fastback. It can be bought from the company and bonded to the skin and unibody as a do-it-yourself project, or you can take your Mustang to Ring Brothers and have the body installed there. The fenders, doors and quarter panels are two-inches wider than stock, and Ring Brothers offers a custom widebody chassis to those who want the complete package.
The show car looks sharp in person lowered on HRE wheels, and we appreciate the bare front end so we can see the supercharged V8 and front coilover suspension, though the details on those performance upgrades are slim. Also note the custom independent rear suspension setup at the rear.

We drove the Ford Ranger | Autoblog Podcast #520

On this week's Autoblog Podcast, we discuss our recent trip to New Zealand to drive the global Ford Ranger. As always, we talk about the BMW i3 and a Jeep Wrangler with a whole suite of modifications from Omix-ADA and Rugged Ridge. Finally, we close the podcast with by spending your money. The rundown is below. Remember, if you have a car-related question you'd like us to answer or you want buying advice of your very own, send a message or a voice memo to podcast at autoblog dot com. (If you record audio of a question with your phone and get it to us, you could hear your very own voice on the podcast. Neat, right?) And if you have other questions or comments, please send those too. Autoblog Podcast #520The video meant to be presented here is no longer available. Sorry for the inconvenience.Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Topics and stories we mention Ford Ranger and New Zealand BMW i3 Jeep Wrangler Unlimited Rundown 00:00:00 - Intro/New Zealand 00:11:28 - What We're Driving 00:22:30 - 4th of July Roadtrip Cars 00:30:00 - Spend My Money 00:33:35 - Outro Feedback Email – Podcast at Autoblog dot com Review the show on iTunes Podcasts BMW Ford Jeep