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48-inch panoramic display kicks off Ford and Lincoln Digital Experience

Arguing against screens in new cars is a losing battle. Every automaker is working hard to boost the display real estate in new models, and the level of integration between cars and the connected world at large is growing rapidly. Ford and Lincoln recently detailed a digital development roadmap that places screens and software at the forefront of their ownership experience going forward, and it’s clear the pair view vehicles as another device in peopleÂ’s connected lives. Ford said the average U.S. household has 16 connected devices and noted that it believes vehicles should offer a seamless connection between them. The Ford/Lincoln Digital Experience features apps from Google, Apple CarPlay and Android Auto, and apps from Amazon, among others. The 2024 Lincoln Nautilus is the current flagship for this technology, as it brings the brandÂ’s first 48-inch panoramic display, featuring the highest resolution ever offered in a Lincoln. The system serves as part of the SUVÂ’s driver assistance features, including BlueCruise, the hands-free semi-autonomous driving function. Beyond offering new features, Ford said the Digital Experience helps reduce distraction by letting drivers place the apps they use the most closest to their line of sight. Media, weather, and other information can be positioned in widgets on one side of the display to provide quick information, and owners can set up profiles to store different configurations for drivers. Part of the Ford/Lincoln tech expansion includes third-party app installations. The new system offers Spotify, Amazon Music, Audible, iHeartRadio, Prime Video, YouTube, and more. Google Play games are also available and can use a Bluetooth controller connection. Video conferencing apps will soon be available to let owners Zoom wherever theyÂ’re parked. The Nautilus is the first Ford or Lincoln model to get the Digital Experience, but others will follow. Ford said the system is designed for future updates and expansion through over-the-air updates and 5G internet connectivity. 2024 Lincoln Nautilus Reserve with Jet Appearance Package 2024 Lincoln Black Label Nautilus Hybrid View 41 Photos

Social media star Scott Monty leaves Ford

It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.

Project CARS 2 is coming

It's barely been a month since we released our review on Project CARS, and already, developers Slightly Mad Studios is preparing a sequel. It'll use the same crowd-funding formula that put together such a successful game this time around. The sequel was announced on the World of Mass Development portal, the same source of crowdfunding for the first Project CARS. Among the enhancements Slightly Mad is planning, there's the usual promise of more tracks and cars, but what we're really looking forward to is the news hidden in that promise. Project CARS 2 will boast bigger, more exciting forms of racing, including rallycross. In total, there will be over "50 unique locations and 200+ courses," "8 different disciplines," and "200+ cars from over 40 different vehicle classes including never-before-seen Concepts and Banned Race Cars." Yes, this all sounds very good. Project CARS 2 will also add a new customizable test track feature, and there will be an increased emphasis on both co-op and social gameplay and "skill and behavioral-based matchmaking" in online play. The crowdfunding campaign for the new title is currently underway, although it's unclear when we'll get a planned release date. As for our own wish list, it's remarkably short. We'd like a more fully fleshed out career mode, actual vehicle upgrades and customization options, and a genuine economy would be welcomed additions. Part of the fun of racing titles is working up the coin to acquire new and exciting cars. It's not that we mind full access to the game's entire roster of vehicles, we just wish that in the career mode, there was a bit more planning and challenge to getting ahold of new racers. In short, we want the best parts of Forza Motorsport with combined with the best parts of Project CARS. Oh, and if the frame-rate issues we experienced on the Xbox One could be sorted out too. What would you like to see included in Project CARS 2? Perhaps cleaner menus? A better soundtrack? Have your say down in Comments. Until then, check out the launch announcement over at WMD. Related Video: Featured Gallery Project CARS 2 News Source: World of Mass Development via Kotaku Toys/Games Ford Racing Vehicles video games xbox one playstation 4 project cars slightly mad studios