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Ford Model e losing billions as it says EV unit should be seen as startup

DETROIT — Ford Motor Co.'s electric vehicle business has lost $3 billion before taxes during the past two years and will lose a similar amount this year as the company invests heavily in the new technology. The figures were released Thursday as Ford rolled out a new way of reporting financial results. The new business structure separates electric vehicles, the profitable internal combustion and commercial vehicle operations into three operating units. Company officials said the electric vehicle unit, called “Ford Model e,” will be profitable before taxes by late 2026 with an 8% pretax profit margin. But they wouldn't say exactly when it's expected to start making money. Chief Financial Officer John Lawler said Model e should be viewed as a startup company within Ford. “As everyone knows, EV startups lose money while they invest in capability, develop knowledge, build (sales) volume and gain (market) share,” he said. Model e, he said, is working on second- and even third-generation electric vehicles. It currently offers three EVs for sale in the U.S.: the Mustang Mach E SUV, the F-150 Lightning pickup and an electric Transit commercial van. The new corporate reporting system, Lawler said, is designed to give investors more transparency than the old system of reporting results by geographic regions. The automaker calculated earnings for each of the three units during the past two calendar years. Model e had pretax losses of $900 million in 2021 and $2.1 billion last year, and it is expected to lose $3 billion this year. In the past two years Ford has announced it would build four new battery factories and a new vehicle assembly plant as well as spending heavily to acquire raw materials to build electric vehicles. By the end of this year, the company based in Dearborn, Michigan, expects to be building electric vehicles at a rate of 600,000 per year, reaching a rate of 2 million per year by the end of 2026. Ford Blue, the unit that sells internal combustion and gas-electric hybrid vehicles, made just over $10 billion before taxes during the last two years. Ford Pro, the commercial vehicle unit, made $5.9 billion during those years, the company said. For this year, Ford expects Ford Blue to post a $7 billion pretax profit, modestly better than last year. Ford Pro is expected to earn $6 billion before taxes, nearly double its earnings last year, Lawler said. Ford was to present the new structure, announced last March, to analysts and investors on Thursday.

Junkyard Gem: 1973 Mercury Marquis Brougham 4-Door Pillared Hardtop

Ford's Mercury Division debuted the Marquis in the 1967 model year, as a sporty coupe based on a stretched Ford LTD chassis. When the LTD got an update for 1969, so did the Marquis, and production of that generation of the top-of-the-line Mercury continued through 1978 (the Grand Marquis hit streets the following year). The 1969-1978 Marquis was a big, imposing land yacht, and the Brougham version came absolutely loaded with affordable luxury. Today's Junkyard Gem is a Marquis Brougham from the first year of the Malaise Era, found in a Phoenix self-service car graveyard recently. This car appears to have spent decades sitting outdoors in one of the harshest climates in the country, and so it's in rough shape. The vinyl top received the full thermonuclear treatment and is mostly obliterated by now. The interior got thoroughly cooked as well. Still, its original opulence shines through if you use some imagination. What hurts is that this car was packed with most of the good options, including the mighty 460-cubic-inch (7.5-liter) V8 engine with four-barrel carburetor. The price for the 460 was just $76 in this car, or around $548 in today's money. The base engine was a 429 (7.0-liter). Power numbers were way down for 1973 when compared to a couple of years earlier, partly as the result of tightening emissions standards but mostly due to the switch from gross to net power ratings that began midway during 1971 and was completed by the end of 1972. This engine was rated at 202 horsepower and 330 pound-feet. The only transmission available was a three-speed automatic. We can assume that the original buyer of this car and its single-digit fuel economy had a rough time when the OPEC oil embargo hit in the fall of 1973. Believe it or not, air conditioning was not standard equipment on the '73 Marquis Brougham (you had to move up to a Lincoln for that). This one even has the automatic temperature control feature, adding a total of $508 to the cost of this car (about $3,661 in 2023 dollars). That AM/FM/8-track radio—or, in fact, any radio—was an extra-cost option as well, with a price tag of $363 ($2,616 after inflation). The MSRP for the 1973 Marquis Brougham sedan (known as a "pillared hardtop" thanks to the frameless window glass) was $5,072, which comes to $36,555 in today's dollars. Obviously, its out-the-door cost would have been much higher with all the options.

2015 Ford Mustang EcoBoost loses big power on 87 octane

The 2015 Ford Mustang with the 2.3-liter EcoBoost four-cylinder is a pretty potent package on paper. With 310 horsepower and 320 pound-feet of torque, it boasts better performance numbers than the 3.7-liter V6, but with better fuel economy as an added benefit. However, if you're in the market for one of these boosted 'Stangs, you should probably keep in mind that it really prefers to gulp premium, 93-octane fuel. It can drink 87-octane swill in a pinch, but you're going to find significantly less power underfoot when pulling away. While it's not shocking that the ponies are dialed back with a lower grade of gasoline, an alleged page from a Ford training manual obtained by Mustang 6G purports to show just how much power is lost, though. According to this document, the 2.3-liter EcoBoost makes 275 horsepower and 300 pound-feet of torque when running on lower octane fuel. That's a substantial reduction of about 11.3 percent compared to when the engine drinks 93 octane. Interestingly, according to Mustang 6G, that finding was a bit better than expected, because a Ford engineer reportedly said power would be down about 13 percent without altering peak torque. In speaking with Autoblog, Paul Seredynski of Ford powertrain communications, objected to part of this document. While he couldn't confirm the specific losses listed for the Mustang EcoBoost, "torque remains unchanged" with lower octane gasoline, Seredynski said. He speculated this training manual page was "possibly from before the engine was certified" and therefore showed incorrect figures. Serendynski did confirm that the automaker recommends using 93 octane, and like all modern engines, the software adapts if it's lower. "Peak power would be reduced" by using a lesser grade, he confirmed. Featured Gallery 2015 Ford Mustang EcoBoost: First Ride View 20 Photos News Source: Mustang 6GImage Credit: Copyright 2015 AOL, Ford, Mustang 6G Ford Technology Convertible Coupe Performance ecoboost ford mustang ecoboost