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Auto blog

Truckmakers squabbling over who can sell Jimmy Fallon a pickup

Snagging a celebrity endorsement is a big deal for automakers, as evidenced by the recent efforts of the Detroit Three to try and woo The Tonight Show's newest host, Jimmy Fallon, into one of their trucks.
After announcing during Wednesday night's show that he was in the market for a pickup truck, Fallon set off a firestorm of efforts on Twitter, with both Ford and Chevrolet petitioning the funnyman to test out a truck. According to Ad Age, Ford recommended the King Ranch edition of its next-generation F-150 while the show was still airing. Chevy, meanwhile, waited until the next morning to pitch a Silverado to Fallon.
The winner of this social media feeding frenzy, though, was Ram. Promoting a variation of its "Guts, Glory, Ram" tagline, the Auburn Hills-based manufacturer created the hashtag #GUTSGLORYFallon. It even went so far as to park a Ram 1500 outside 30 Rockefeller Center in New York, where The Tonight Show is filmed. On the back of the Ram sat a sign, reading "Big enough, Jimmy? Test it out," referencing a joke from the Wednesday show.

‘American Auto’ fires on most cylinders

If you like cars or you enjoyed “Superstore” then “American Auto” is worth your time. NBC previewed the punchy sitcom last night ahead of the series premiere Jan. 4, and it offers a humorous take on the U.S. auto industry as seen through the team at fictional Payne Motors. Overseen by Justin Spitzer, the creator of “Superstore” and a producer on “The Office,” the two episodes that dropped Monday show Payne executives trying to navigate the challenges of the modern auto business.  “Saturday Night Live” alum Ana Gasteyer stars as a pharmaceutical exec turned Payne CEO. The cast also includes Harriet Dyer as stressed-out PR boss, Sadie; Tye White as Jack, a factory worker who gets promoted to the C-suite; and former “Superstore” cast member Jon Barinholtz as the company scion, Wesley, who has no job responsibilities and is employed because of his name. The cast also includes X Mayo, Michael Benjamin Washington and Humphrey Ker as executives. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Autoblog -- thatÂ’s us -- gets name-checked early in the second episode (2:37 into the show) for "our" critical take on GasteyerÂ’s introduction of the Payne Ponderosa, a car the company scrambled to build in time for its auto show reveal.  GasteyerÂ’s CEO character walks in on a meeting between Sadie and Jack -- their budding romance appears to be part of the story arc -- and blurts out “Autoblog says hasty HastingsÂ’ premature launch,” apparently a reference to a headline that pans the Ponderosa. Looking at the cartoonish wagon-like thing, itÂ’s well-earned criticism. Perhaps the writers know of us -- weÂ’ve been around for nearly 18 years and are read by millions each month -- or thought ‘AutoblogÂ’ sounded like a good name for a car website. Either way. The pilot is centered on the Ponderosa and its troubled development (the first version of the car ran over people). Episode 2 features a Ponderosa Magellan van being used by a serial killer in a police chase. Titled “White Van,” the episode is obviously reminiscent of O.J. SimpsonÂ’s 1994 chase in a white Ford Bronco. ThereÂ’s also some Michigan references, which help to set the scene. One character has a Wayne State degree on the wall and the Magellan flees on Interstate 94, which runs through the state.

Watch live as Mark Fields is officially named Ford's next CEO

We've heard rumblings of a changing of the guard at Ford, and this live stream from The Blue Oval itself is set to confirm the rumors: Alan Mulally will be succeeded by the automaker's current Chief Operating Officer, Mark Fields.
Mulally, who is 68 years old, has served at the head of Ford for eight years, and his official retirement date will be July 1st, 2014. Fields, who is 53 this year, has been with Ford for 25 years and has been groomed to take the helm from Mulally for the last several of those years.
There's an official press release that you can read, but if you're more of a visual person, you're welcome to watch the live video feed of the announcement down below.