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Ford hires France's former first lady

Celebrity endorsements are nothing new in the auto industry, but Ford is hoping that putting one of France's best-known faces into an odd new ad might get buyers there to consider a Blue Oval rather than a Peugeot or Renault. The company has hired France's former First Lady, singer, and model Carla Bruni to take on the role of an aggressive soccer coach in the new ad. The idea behind the campaign is to get buyers to think about a big switch too. According to Automotive News, Ford holds just a 4.3 percent market share in France. Meanwhile, PSA Peugeot-Citroen has 26 percent, and Renault holds 30 percent. With such a huge discrepancy, even a few tenths in Ford's favor would likely be considered a victory. Ford's actual commercial is an odd piece of auto advertising, though. Not a single vehicle appears in the whole thing, and there isn't a bit of Blue Oval branding on it, either. Although, a link at the end does go to a page for the automaker. You can still watch the video, even if you don't speak French; just be sure to turn on the closed captions.

Ford files patent for 11-speed transmission

The automatic transmission seemed limited to three or four gears for decades, and then the automotive world slowly started to see more ratios becoming available. Today, seven-, eight- or nine-speed gearboxes have become rather common. Ford even has an automatic with 10 gears on the way for the future F-150 Raptor. The Blue Oval might not be done yet, though, because the company also now has a patent on an 11-speed box. The filing, which was discovered by AutoGuide, says this idea "produces eleven forward speed ratios and one reverse speed ratio by selective engagement of three shift elements in various combinations," and the company outlines three different ways of making this possible. The advantage of adding one more ratio is that the gearbox should be able to keep the revs in the ideal portion of the engine's torque curve even longer. Obviously, automakers patent ideas constantly, and applying for one is no guarantee that the tech ever arrives on the market. Conversely, these documents provide a tiny glimpse at one of the brand's focuses of development. If you're mechanically minded or just curious, you can read the entire application here for the technical nitty-gritty.

EarthCruiser adds a bigger camper option to its heavy duty pickup line

EarthCruiser is a camper and expedition vehicle company based out of Oregon that we've previously covered for its huge commercial truck-based machines. But they offer more than that, from drop-in campers for smaller pickups to heavy duty pickup conversions. The company's latest product is one of the latter, offering a larger camping area than the current EXD model. This new camper conversion is called the Terranova. The big differentiator between it and the EXD is the camper section, which extends over the truck cab on the Terranova. This means that bed space can be moved to above the truck cab, instead of having to use a convertible dinette. So less reconfiguring, and generally more usable space. One other major difference is that the EXD is only available for the Ram 3500 and Ford F-350. The Terranova is being designed for both of those trucks as well as the Chevy Silverado 3500. The EarthCruiser Terranova is otherwise very similar to other EarthCruiser models. The camper section is made of fiberglass and plastic, and the pop-up roof is insulated with foam. The curtains are triple-layered. The company says it can house four people. It comes with a freshwater tank and pump to help supply the kitchen sink, drinking water tap, bathroom sink and indoor and outdoor showers. There's also a cassette toilet. The kitchen features an induction stove top and small refrigerator and freezer. A fan system is standard, and air conditioning is optional. Power comes from a 400-aH lithium-ion battery. The Terranova isn't yet available. EarthCruiser is finishing up design and engineering, and it plans to have finished examples early next year. The company is taking reservations now, though. Pricing hasn't been announced, but an EXD runs between $220,000 and $265,000, and we would expect the Terranova to cost even more. Related Video: Featured Gallery EarthCruiser Terranova Expedition Camper renderings Chevrolet Ford RAM Truck Off-Road Vehicles Special and Limited Editions RVs/Campers