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Detroit Three's lucrative pickup war intensifies as Ram makes big gains

DETROIT — The battle for profits from sales of large pickup trucks is intensifying among the Detroit Three automakers as sales of small cars in the United States shrivel. For decades Ford has had the single best-selling truck brand in its F-Series trucks. General Motors' Chevrolet brand was a solid No. 2, and Fiat Chrysler Automobiles' Ram was a distant third. Now, that hierarchy may be in flux. Sales figures for December and the fourth quarter released on Thursday show Ram tied with GM's Chevy for the No. 2 spot, as sales of the redesigned Ram pickup surged, fueled in part by demand for an optional 12-inch (30.48 cm) dashboard screen. Chevy not long ago held second place to Ford by a wide margin. GM executives said on Thursday they are bullish on their new GMC and Chevy trucks for 2019.Related: How the Detroit Three's pickups compare on paper 2019 Ram 1500 Laramie review 2019 Chevy Silverado 2.7L four-cylinder review 2019 Ford F-150 2.7L EcoBoost review "There's no doubt this segment (pickup trucks) is one of the epicenters of the auto wars," said Sandor Piszar, director of marketing for Chevrolet at GM. "It's been that way forever, and we wouldn't have it any other way." On Wall Street, investors give electric car leader Tesla a higher valuation than any of the Detroit automakers. But in the nation's heartland, big pickups remain far more popular and profitable than any electric car — and most other consumer vehicles of any kind. Large pickups generate at least $17,000 a vehicle in pretax profit for GM, the company has indicated in disclosures to investors. By contrast, many Detroit Three sedans are so unprofitable, their manufacturers have decided not to build them anymore. 'Hotly contested' Sustaining sales and pricing in the large-pickup segment will be critical in a year when most forecasters expect overall U.S. car and light truck sales to fall. Ford's U.S. sales chief, Mark LaNeve, on Thursday called the F Series "the backbone of our franchise" during a conference call, and added the "segment will continue to be strong, but hotly contested" in 2019. Automakers are banking on pickup truck sales to stay strong even if U.S. interest rates continue to rise. Rising interest rates translate into higher monthly car payments and are expected to deter some buyers in 2019. GM has said 27 percent of Chevrolet and GMC trucks — which can haul trailers by day and substitute for a luxury sedan by night — sell for more than $55,000.

2015 Ford Mustang earns Five Stars from NHTSA [w/video]

We already know that the latest Ford Mustang is a pretty potent pony car in terms of its performance potential, but according to the government, it's a safe choice too. The National Highway Traffic Safety Administration recently released its New Car Assessment Program crash test results for the 2015 'Stang coupe, and it came away with top five-star overall ratings in every evaluation. The Mustang received a five-star overall score and five stars for its frontal, side and rollover ratings. The only minor ding was a four-star result just for the backseat in a side barrier crash. According to NHTSA, "Although not included in the star rating, the rear passenger's thoracic rib deflection was elevated." You can check out the full NCAP evaluation, here. According to Ford, the latest Mustang has twice as many airbags and crash sensors as the outgoing model. NHTSA also likes that the pony car offers a rearview camera and forward collision warning – two of the technologies that the agency recommends buyers getting for added safety. Watch the car crash in the video below. 2015 MUSTANG EARNS HIGHEST VEHICLE SAFETY RATING FROM NATIONAL HIGHWAY TRAFFIC SAFETY ADMINISTRATION National Highway Traffic Safety Administration awards the all-new 2015 Mustang a five-star Overall Vehicle Score in its New Car Assessment Program All-new Mustang has twice as many airbags, twice as many peripheral crash sensors and additional pretensioning safety belt technology compared to the outgoing model The new Mustang is the first car to offer four-, six- and eight-cylinder engines that each produce at least 300 horsepower – a 300-horsepower 3.7-liter V6, a more powerful 435-horsepower 5.0-liter V8, and an all-new 310-horsepower 2.3-liter EcoBoost® engine DEARBORN, Mich., Feb. 11, 2015 – The 2015 Ford Mustang received a top safety rating from the National Highway Traffic Safety Administration (NHTSA). The 2015 Mustang earned a five-star Overall Vehicle Score in NHTSA's New Car Assessment Program (NCAP) testing. The New Car Assessment Program is the National Highway Traffic Safety Administration's evaluation program for new vehicle designs established to test for performance against safety threats. Now on sale at Ford dealers, the all-new 2015 Mustang received five stars in the frontal crash test, five stars in the side crash test and five stars in the rollover crash test. "The new Mustang was built from the ground up," said Carl Widmann, Mustang chief engineer.

2015 Roush Stage 3 Mustang has 670 hp

My last speeding ticket was nearly two years ago while behind the wheel of a 2014 Roush Stage 3 Mustang. Considering the supercharged 5.0-liter V8 produced 575 horsepower – the lowest of the Stage 3's tunes – an encounter with the friendly folks at the Michigan State Police seemed inevitable. With the 2015 Stage 3 producing 95 more horsepower, if and when I drive the new supercharged 'Stang, another meeting with Michigan's finest seems likely. The combination of the Ford 5.0-liter V8 and a 2.3-liter TVS supercharger turns out 670 horsepower, which should have owners of the weightier Dodge Challenger Hellcat at least a bit nervous. All that power is complemented by 545 pound-feet of torque and what is almost certainly an ear-shattering exhaust note from the quad-tip pipes. On top of the RS3's trademark sound and speed, Roush has fitted the sixth-generation Mustang's body with a new "R7" aero kit that actually looks toned down from last year's car. 20-inch "Quicksilver" wheels are standard, although Roush is offering a pair of optional designs. Either way, Cooper RS3 tires are the rubber of choice. Prices for the Roush Stage 3 Mustang start at $21,995, not including the $32,300 starting price of a Mustang GT donor car. Scroll down for the official press release. Related Video: ROUSH Stage 3 Mustang Produces 670 HP May 7, 2015 – PLYMOUTH, MICHIGAN – ROUSH Performance is excited to announce final horsepower ratings for the all-new 2015 ROUSH Stage 3 Mustang. The RS3 is cranking out a heart-racing 670 horsepower and 545 lb-ft of torque to deliver the ultimate driving experience. All 670 horsepower are created as a direct result of the powerful combination of Ford's 5.0L V8 engine with ROUSH Performance's dynamic new 2015 2.3L TVS supercharger. The new ROUSH Mustang's generous power ratings impeccably compliment the RS3's list of standard and optional features, including the ROUSH Quad-Tip exhaust (with optional ROUSH Active Exhaust System), standard single-adjustable coilover suspension system (or optional competition-tuned 3-way adjustable system), and the fierce new "R7" aerobody. The 2015 ROUSH Stage 3 Mustang is not just a car – it's an experience. The RS3 truly bridges the gap between road car and race car, putting drivers behind the wheel of the ultimate uninhibited muscle car.