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Here's why automakers roll out those Texas-themed pickup trucks

Every year, automakers with a full-size truck link make a big show of the Texas State Fair, usually involving a reveal of a new model. Sometimes they show a whole new truck, and other times a special edition centered on the Lone Star state. While some people might write this off as a quirk of the industry, others might be wondering, "What's the big deal with Texas?" As it turns out, part of the big deal with Texas is big truck sales. According to Dave Sullivan, product analysis manager at AutoPacific, Texas buys more trucks than any other state in the country. It's not a small margin either. Edmunds.com, one in five trucks sold in the US are sold in Texas. The state also accounts for 15 percent of the country's large truck sales, which is more than twice that of California, the second largest truck market in America. Even when you break down sales only in Texas, trucks are a huge piece of the pie - Sullivan says that a quarter of new vehicle sales in Texas are trucks. One in five trucks sold in the US are sold in Texas. But it's not just sales that make truck builders give attention to Texas. As Sullivan explained, "Pickups are life in Texas." Both he and Hugh Milne, marketing and advertising manager for the Chevy Silverado line, said that trucks are key fixtures in Texas society, as both work trucks and luxury vehicles (or Texas Cadillacs as Milne called them). Milne said Texas is so important in the truck market that if you want to be successful in the rest of the country, "you've got to be successful in Texas." As for the State Fair, it has become a prime location for reveals in part because of the importance of the Texas market and because of how big the fair is. Milne also revealed that the State Fair also hosts its own auto show, so it's an ideal venue for a vehicle introduction. So there you have it. Why do truck builders obsess over Texas? It's because Texas obsesses over trucks. When you have one market that loves your product that much, you give it the attention it deserves. Related Video: Image Credit: Donovan Reese via Getty Images Auto News Marketing/Advertising Chevrolet Ford RAM Truck f-150 texas state fair

Ford Mustang is the world's best-selling sports car

The Ford Mustang is unquestionably a performance icon in the US, but now the venerable pony car can tout being among the world's favorites, too. According to the latest global data by IHS Automotive, the 'Stang is the world's best-selling sports car through the first half of 2015, with 76,124 registrations. That's a 56-percent increase for the Mustang over 2014's numbers. Making the title slightly more impressive is that this honor comes before the right-hand drive variants go on sale. The first shipments of those don't arrive until at least November. However, a line is already forming. According to Ford, there are nearly 2,000 Mustang pre-orders in the UK, almost 3,000 in Australia, and 400 in New Zealand. The popular model is also launching in South Africa, Japan, and a few other right-hand-drive countries. The Mustang's introduction is also going quite well in China, but the car is of course still most popular here in the US. Through August, deliveries are up 53.1 percent with 86,769 examples going to dealers. The 'Stang is beating its arch rival Chevrolet Camaro in sales, but given the Chevy's age that fight isn't too fair. When production of the sixth generation Camaro gets up to speed, the battle should get really interesting. Related Video: Ford Mustang: World's Best-Selling Sports Car in Early 2015; Production Begins on Right-Hand-Drive Model - Mustang is the world's best-selling sports car in the first half of 2015, according to IHS Automotive global registration data - Global Mustang momentum continues to build as production of the right-hand-drive model officially kicks off at Flat Rock Assembly Plant - 2015 marks first year Mustang is available to customers around the world in more than 100 markets and the first time a right-hand-drive model will be widely available DEARBORN, Mich., Sept. 8, 2015 – Customers around the world have made Ford Mustang the best-selling sports car on the globe during the first half of the year, according to global IHS Automotive registration data. During the first six months of 2015, customers globally registered 76,124 vehicles – a 56 percent increase versus the same period last year. "Initial global response to the Mustang has been strong, and we are only in second gear," said Stephen Odell, executive vice president, Global Marketing, Sales and Service.

Malcolm Gladwell reflects on engineering, recalls, and compromise

Journalist Malcolm Gladwell has made a career taking on big, complicated topics and humanizing them to make the unwieldy understandable. He has already done this in bestsellers like The Tipping Point and Outliers, and now he has brought the same approach to automotive recalls in a long piece for The New Yorker. The article titled The Engineer's Lament is framed around an interview with the former head of Ford's recall office about the famous Ford Pinto campaign where the position of the compact's fuel tank could cause it to explode in rear-end collisions. Plus, there are detours into Toyota's unintended acceleration cases and the General Motors ignition switch problem. While all the history is illuminating, the heart of the story comes from an examination at the thought process of engineers, and how their thinking differs from other professions. Gladwell comes off as sympathetic to auto engineers in this piece. While he admits that they often approach problems in a sterile way, the writer doesn't try point that out as a failing. It's merely a fact to be understood. The story itself is quite lengthy, but well worth a read if you have the time for an insiders view into how these recalls are assessed on the inside.