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2015 Ford F-150 enters production

Ford has given the F-150 a dramatic makeover for 2015, switching to an aluminum body that helps reduce weight by about 700 pounds. Because the truck is dramatically different, Ford also had to change the way it makes the F-150, so we went inside its sprawling factory in Dearborn, MI, this week to see the Blue Oval's new manufacturing techniques in action.
The company has added 850 jobs at the site and upgraded its stamping and tool and die facilities. The body shop is also modernized, and it has been fitted with 500 new robots that join the structures together. The first 2015 F-150 rolled off the line on Tuesday, and the trucks will begin arriving in dealerships in December. Get a closer look at the F-150's unique assembly process in our video.

Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Trump to meet with CEOs from Ford, GM, and FCA

In the wake of his inauguration, President Donald Trump is set to meet with the CEOs of Ford, General Motors, and Fiat Chrysler Automobiles Tuesday morning to discuss jobs, the North American Free Trade Agreement, and potential tax cuts. Trump has been highly critical of American automakers for shipping jobs to Mexico and has threatened to impose heavy import fees on foreign-made vehicles. Trump has threatened to dissolve NAFTA in order to encourage automakers to manufacture cars in the US. Automotive News and Crain's Detroit Business are reporting that the group is set to discuss how to bring more auto industry jobs back to the US. Under NAFTA, many automakers, both foreign and domestic, have moved vehicle production out of the States to Mexico in order to cut costs. White House spokesperson Sean Spicer said Trump is looking forward to the meeting and discussing how to bring jobs back to America. Dismantling NAFTA would be a major blow to automakers. Trump blasted Ford during his campaign for manufacturing in Mexico, but FCA and GM also have factories south of the border. Earlier this month, Ford nixed plans for a $1.6 billion plant in Mexico, instead investing $700 million into an existing facility. At this year's Detroit Auto Show, the unspoken theme was America and American manufacturing. Expect the automakers to fight to keep NAFTA alive. Related Video: News Source: Automotive News - sub. req., Twitter Government/Legal Plants/Manufacturing Fiat Ford GM FCA Mexico NAFTA