2007 Ford E450 26 Passenger Shuttle Bus on 2040-cars

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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Ford Mustang returning to Australia in 2016

Australia's Herald Sun newspaper has reported that the next-generation Ford Mustang is heading Down Under in 2016, just as Ford is hanging the "Closed for Good" sign on its Australian manufacturing operations and sending the Falcon to its grave. Ford hasn't offered any official word on the matter, but the paper says that Ford's global VP of sales and marketing, Jim Farley, is flying to Australia to make the announcement himself.
While Ford converted Mustangs in the early 2000s from left-hand to right-hand drive for the Australian market and then sold them at high prices, it's been almost five decades since Ford imported a dedicated right-hand-drive Mustang to Oz. The arrival of the global model specifically made for places like Australia and the UK means Ford will also be able to offer them at better prices than the converted models; the Herald Sun says the price is expected to be "close to $50,000."
And that's for one of the "V8 performance models," which are the only ones Australia will get; Ford apparently won't send the turbocharged four cylinder or the V6. The Aussies could find out in a month from now whether this rumor is true. We will all find out what this Mustang fuss is about when the car debuts at next year's New York Auto Show.

Xcar shows how to drive the Ford Model T

A couple of weeks ago Xcar posted a teaser review of the Ford Model T, a look at what the British duo would have been doing if they'd been doing their thing for 100 years. Now we have their complete, 12-minute take on the what might be, as they say, "arguably the most important car of the 20th century." Thankfully, instead of just a review, Xcar spends about half the time giving us a tour of history, from Ford's early days working for the Edison Illuminating Company to his racing days and founding of several car companies that either died or became other car companies after he left, like Cadillac. They also line up the pieces and the sales realities that led to Ford implementing – not creating, mind you – assembly-line production of the Tin Lizzie. And then they get into how crazy it is to drive, like how a driver needs two of the three pedals, the handbrake lever and a steering column stalk to get into high gear. Enjoy the video above on a 100-year-old car that is "unbelievably comfortable," "mildly terrifying" and ready to do just about anything.