2006 Ford E250 Cargo Very Nice Bin Package In Virginia on 2040-cars

Auto blog

Ford decides C-Max shoppers not interested in fuel economy

If you say a car – the Ford C-Max Hybrid, for example – is "fun to drive," can anyone really come up with some empirical evidence against your claim? What about calling it "versatile"? We wonder if Ford has been thinking along these lines when it talks about the green little hatch. Ford is refocusing its sales strategy for the C-Max Hybrid after the model took a sales hit on both sides of the Atlantic recently, Automotive News reports. That sales dropoff may stem from the fact that Ford has had to revise its fuel-economy figures downward for the C-Max twice since last year, most recently in June. That made the company's once-proud fuel-economy comparisons with the Toyota Prius kind of pointless. Ford is going a different route, calling the model versatile (which, to be fair it was also doing a year ago), technologically advanced and fun to drive. Since the C-Max has about 50 more horsepower than the Prius, that last part may be true. Ford representatives didn't immediately respond to a request for comment from AutoblogGreen about the mpg-mention-free advertising direction, but we will update this post if we hear back. Sales of the C-Max Hybrid have suffered in the US. Through September, Ford sold 15,245 C-Max Hybrids, down 36 percent from last year. We shall see if a new focus away from the car's lowered mpg numbers helps. At least Ford can be pleased with sales of the C-Max Energi Plug-in Hybrid, which are up 51 percent compared to 2013.

2013 Ford C-Max Hybrid

No Prius Killer
As much as we enthusiasts like to rail on the lowly Toyota Prius as the harbinger of death for all we hold dear, there's no denying the machine's absolute and interminable grip on the hybrid hatchback market in the United States. Toyota has so thoroughly sunk its teeth into the segment that you can clearly hear the automaker's incisors clacking against one another with the conclusion of each financial quarter. And there's little wonder why. Buyers can plop down less than $25,000 and have a runabout that can return up to an estimated 51 miles per gallon in the city, leaving every other entry on the market with precious little gristle to gnaw on.
Enter the 2013 Ford C-Max Hybrid. With its claimed 47 mpg combined, the funky little hatch from Europe already falls behind the 48 mpg city offered by the Prius, but that marginal sacrifice in fuel economy could be a small price to pay for buyers who want a credible alternative to the stalwart Toyota. Unfortunately, like the Fusion Hybrid, the C-Max Hybrid had trouble even approaching its Environmental Protection Agency estimates during our time with the car.

Mulally confirms he's not leaving Ford for Microsoft

In recent months, rumors had been flying about Ford CEO Alan Mulally potentially leaving the company to take a position at Microsoft. Last we heard, Mulally was planning to stick around at Ford through at least 2014, and in an interview today, that bit was confirmed by the CEO himself.
According to the Associated Press, in a report from The Detroit News, Mulally said he will not be leaving Ford for Microsoft, and reiterated that he will remain at the Blue Oval through 2014, if not longer. Mulally has "no plans other than to serve Ford," according to the report.
Mulally did not say whether or not he had been in talks with Microsoft at any point. Microsoft CEO Steve Ballmer has said he plans to leave the software company sometime this year.