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2016 Ford F-150 gets Sync 3, appearance packs

After the groundbreaking move to aluminum for the bodywork of the 2015 Ford F-150, it's easy to understand Ford keeping the updates light for the 2016 model. However, while there are no drastic changes for the upcoming model year, customers will benefit from a few tiny tweaks. Among the biggest improvement to the truck's usability is the move to the Blue Oval's latest Sync 3 infotainment system to replace Sync with MyFord Touch. Now running on Blackberry's QNX, the software claims to be faster and more intuitive. It also means a redesigned screen layout. As a pickup, the F-150 is meant to work, and Ford's trying to make that a little easier with the newly available Pro Trailer Backup Assist. When activated, drivers turn a knob in the direction they want the trailer to go. From there, the truck makes the necessary steering changes and limits the speed. Finally, for buyers wanting some extra style, Ford is bringing some updates to the exterior. Shadow Black and Lithium Gray are new colors that replace Tuxedo Black and Guard Metallic, respectively. There are also now brawny looking Special Edition Appearance Packages for the XLT and Lariat (pictured above) that include 20-inch anodized aluminum wheels, black running boards, smoked headlights, and side graphics. Both have a dark grille but with red accents on the Lariat and black mesh on the XLT. Inside, the seats feature Alcantara inserts with red bolsters, and crimson accent stitching is throughout the cabin. Finally, there is also the previously announced compressed natural gas prep pack. Feel free to read all about the new 2016 F-150 in the press release below. 2016 F-150 CONTINUES TO INNOVATE WITH AVAILABLE PRO TRAILER BACKUP ASSIST, ALTERNATIVE FUEL CAPABILITY AND SYNC 3 Pro Trailer Backup Assist helps make backing up a trailer as easy as turning a knob New Special Edition Appearance Packages available on XLT and Lariat with unique wheels, graphics and finishes Compressed Natural Gas/Propane gaseous fuel prep package available for 5.0-liter V8-equipped F-150s, helping reduce operating costs and tailpipe CO2 emissions The 2016 Ford F-150, part of Ford F-Series, America's best-selling truck for 38 years, continues to innovate with the addition of breakthrough towing technology, new Special Edition Appearance Packages, SYNC 3 and alternative fuel capability. All-new Pro Trailer Backup Assist makes it easier for drivers of all skill levels to back a trailer up to launch a boat or park in a driveway.

Ford owns Automotive Loyalty Awards, Audi and Subaru are king of conquests

Customers are a commodity in the automotive industry, and like any other commodity, automakers trade them back and forth. Only nobody wants to give up their customers - just to keep the ones they have and try to attract others.
That's what the Polk Automotive Loyalty Awards are all about. Every year the industry research body names the automakers, brands and models that manage to keep their customers coming back for more - and attract buyers to switch from other makes. Ford usually does pretty well, but this year it rose above even its own track record.
Not only did Dearborn win the Overall Loyalty to Manufacturer award, but also the Overall Loyalty to Make. Ford also took the African American category, and the F-150 was named the top full-size half-ton pickup in customer loyalty. Ford COO Mark Fields (pictured above) accepted the awards and gave the keynote address at the awards ceremony.

Alan Mulally talks about why Ford's Falcon had to die

When Ford made the decision to end production of the Falcon sedan and Territory CUV in Australia, it wasn't a popular move Down Under. The large, four-door Falcon had been in production for 50 years, and while Ford has reaffirmed its commitment to the Australian market, it's understandable that some people still aren't all that crazy about the Blue Oval's decision.
Speaking to CEO Alan Mulally after Ford's Go Further event in Sydney, Australian site Go Auto reports that the decision was not one made lightly, and that the automaker is doing everything possible to respect the Falcon and Territory's "stakeholders." It's an interesting piece that shows a softer side of a corporation, while demonstrating that Ford is doing everything in its power to make the end of production as smooth as possible for all parties.
Head over to Go Auto for the full series of remarks from Mulally, and then let us know what you think of Ford's handling of the Falcon and Territory discontinuations, in Comments.