2005 White Ford Crown Victoria 4 Door Sedan One Owner on 2040-cars

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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Ford Shelby GT350 shows off HUD shift light [w/video]

We're getting pretty geeked about the upcoming Ford Shelby GT350 as Ford continues the slow trickle of news about the upcoming Mustang track beast. To review: 526 horspower, optional carbon-fiber wheels, and a wicked exhaust note from the flat-plane crank V8. And the latest piece is a programmable shift light that projects onto the windshield The head-up display, officially called Performance Shift Light Indicator, throws a line of amber lights in front of the driver's line of sight. Chevrolet uses a similar system on Camaro and Corvette models with an optional head-up display. While the GM HUD offers additional information like vehicle speed and a tachometer, the Ford system is more customizable. Depending on which of three modes, the lights flash in different patterns: Tach mode moves left to right, Track mode moves from the outside to the end until it makes a solid line, and Drag mode flashes all the light when the rpm limit is his. On the Shelby, the Performance Shift Light Indicator settings are programmed through menus in the instrument cluster's multifunction display. Stay tuned for more GT350 news next week, and check out the full press release below. View 6 Photos Ford Shelby GT350 Gets Racing-Inspired Customizable Shift Light Indicator to Help Drivers Optimize Track Time • Shelby GT350® Mustang features Performance Shift Light Indicator display with Track, Tach and Drag mode • Performance Shift Light Indicator provides the benefits of a shift light while allowing drivers to keep their eyes on the track at all times • Heads-up shift light was developed by reimagining existing hardware and is standard on all-new Shelby GT350 and Shelby® GT350R DEARBORN, Mich., July 23, 2015 – When driving the high-revving, 526-horsepower Shelby GT350® Mustang, drivers would do best to keep eyes on the road. So that's where Ford put the Performance Shift Light Indicator. For decades, race drivers have used shift lights that signal the perfect engine speed for the shift point for maximum acceleration and lower lap times during the intensity of on-track driving. Shift lights allow drivers to concentrate on the road in front of them rather than watching a tachometer. However, most shift lights either obscure the forward field of view or are located low in the instrument cluster where the driver must look down to see it. The Performance Shift Light Indicator is a heads-up display located in front of the driver.

Hennessey showcases F-250 VelociRaptor SUV

With automakers embracing smaller and smaller crossovers with each passing year, it'd be all too easy to forget about the Ford Excursion. Bigger than the Expedition (or just about anything else on or off the road), the Excursion was based on Ford's Super Duty truck chassis to put even the likes of the Chevy Suburban, Nissan Armada, and Toyota Sequoia to shame. It ceased production ten years ago now, but Hennessey is bringing it back – sort of. Feast your eyes on the Hennessey VelociRaptor SUV. The design calls for a very fullsize, truck-based sport-ute based on the Ford F-250. Only instead of a pickup bed, it's got four proper side doors and a covered cargo bay with a pair of barn doors at the back. Hennessey will fit it with three rows of seats to accommodate seven or eight passengers, and of course it'll offer a range of upgraded engines as well. What starts out with a 6.2-liter V8 producing 411 horsepower can be supercharged all the way up to 600 or even 650 horses. For those who don't want to spend their life's savings at the pump... well, this probably isn't the right choice of automobile, but Hennessey will offer an enhanced 6.7-liter PowerStroke diesel with 440 hp and 880 pound-feet of stump-pullin' muscle. Naturally there'll be other visual and mechanical upgrades on offer as well, but none of this will come cheap – or fast for that matter. Hennessey will take six months to put one together, and demand nearly $160,000 for the conversion.