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Will Ford's SUV blitz include the Bronco?

Ford announced this week it will add four sport-utility vehicles in the next four years, an ambitious bet on a segment the industry once shunned. This led to wild speculation about what form these utes will take. Here's what we know: They will be new nameplates, and Ford is thinking globally. That means at least one might not be a product with US intent. They will also be in segments where the company does not currently compete, Ford said. The Blue Oval isn't specifying exactly what's it's doing, so here are some of our theories. We think one will be called the Bronco, which is great news for enthusiasts. We hope it follows the Mustang playbook with some heritage styling, but a thoroughly modern execution. Ford needs an off-road Jeep Wrangler-fighter. Fuel prices are low and it's been 22 years since the infamous O.J. Simpson white Bronco chase. This is the best chance Ford will ever have to bring back this iconic name. Our man on the ground at the Chicago Auto show, Sebastian Blanco, reported that Ford sales and marketing vice president Mark LaNeve said a "mini utility" will also be one of the utes. This could be primarily an overseas play. We've also seen lots of spy shots of the EcoSport, a small crossover that Ford sells in India and other overseas markets, being tested on American roads. That is an existing nameplate. Maybe Ford adds a small ute related to the EcoSport in the United States, but calls it something else. We think Lincoln gets a three-row SUV out of the deal. It could slot between the MKX, which was new last year, and the Navigator. Lincoln is leaving money on the table by not being in this segment. The platform could be used for a Ford at some point, too. The Blue Oval brand does actually have a tweener three-row vehicle, the Flex, but this chassis might underpin a replacement. Or maybe Ford makes one of these a hybrid. The company laid out ambitious plans in December to ramp up its electrification strategy, something that could mean a dedicated hybrid SUV (Kia unveiled one of those right after LaNeve's speech in Chicago). It's also possible hybrid technology will be integrated into this new portfolio. The Escape used to have a hybrid sibling. Whatever form they ultimately take, Ford is betting heavily on SUVs. The company thinks they are what Baby Boomers and Millenials want and expects the segment will continue to grow. It's important to note: this will be a diversified strategy.

American automakers fall in latest Fortune 500 rankings

Not that it means anything beyond bragging rights, but if you're fixated on the positions of domestic automakers on the annual Fortune 500 list, both General Motors and Ford are still on it but they've slipped a couple of notches. The list ranks American companies and they're ordered solely by revenue. GM, fifth last year, came in seventh, while Ford fell from ninth to tenth even though both companies saw small gains in annual revenue.
GM's $152.3 billion in revenue was less than a third of that of the first company on the list: Wal-Mart, which regained the title from Exxon Mobil. Berkshire Hathaway and Apple are the firms that moved GM down. Ford, displaced by energy company Valero, had $134.3 billion in revenue.
On a side note, profitability isn't a factor, but both GM and Ford were down in this year's list compared to last year's: GM declined from $9.2 billion to $6.2 billion, Ford fell from $20.2 billion to $5.6 billion. If profits were included, Exxon Mobil would probably still be king: although the energy company made almost $20 billion less in revenue than Wal-Mart's $469.2 billion, it posted $44.9 billion in profit compared to Wal-Mart's $17 billion.

NHTSA investigating 250k F-150s for possible power brake failure

The National Highway Traffic Safety Administration is opening a preliminary evaluation into the 2011-2012 Ford F-150 with the 3.5-liter EcoBoost V6 because of potential failure of the power braking assist. If a recall is required, it could affect an estimated 250,000 of the trucks. This investigation is prompted by NHTSA receiving 32 complaints about the electric vacuum assist pump allegedly failing in these trucks, which then causes the power braking assist to stop working. Drivers claim having no warning beforehand. There are also two reports of crashes that are purportedly linked to the problem, but the government agency lists no injuries. According to NHTSA, the issue may be getting worse because 60 percent of these allegations are from the past nine months. A preliminary evaluation doesn't necessarily lead to a recall, though. NHTSA uses them "to assess the cause, scope and frequency of the alleged defect." Ford spokesperson Kelli Felker tells Autoblog: "We will cooperate with NHTSA on this investigation, as we always do." Related Video: INVESTIGATION Subject : Brake Vacuum Pump Failure Date Investigation Opened: JUN 22, 2015 Date Investigation Closed: Open NHTSA Action Number: PE15026 Component(s): SERVICE BRAKES, ELECTRIC , SERVICE BRAKES, HYDRAULIC All Products Associated with this Investigation Vehicle Make Model Model Year(s) FORD F-150 2011-2012 Details Manufacturer: Ford Motor Company SUMMARY: The Office of Defects Investigation (ODI) has identified 32 complaints alleging electric vacuum assist pump failures resulting in loss of brake power assist and increased brake pedal effort in model year (MY) 2011-2012 Ford F-150 full-size pickup trucks equipped with 3.5L GTDI engine. None of the complaints reported any warning indicators to alert the driver of brake power assist loss or the potential of increased stopping distance. Two reports alleged crashes due to increased brake pedal effort required to stop or slow the vehicle. The complaints show an apparent increasing trend, with approximately 60 percent of complaints received within the past nine months. A Preliminary Evaluation has been opened to assess the cause, scope and frequency of the alleged defect.