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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Jeep Grand Cherokee, BMW i8, Ford F-150 win 2015 Green Car Awards in DC [w/video]

There were three shiny trophies handed out at the Washington Auto Show last week by Green Car Journal, and they went to three different examples of what "green" means in the automotive industry today. The Jeep Grand Cherokee EcoDiesel won the award for the 2015 Green SUV of the Year, the BMW i8 was named the 2015 Luxury Green Car of the Year and the Ford F-150 took the 2015 Green Car Technology Award honor. There is a case to be made that the aluminum body of the new Ford truck will make a bigger impact in the overall fuel usage in the US than almost any other vehicle, given the numbers of F-150s that Ford sells each year. The B20 biodiesel-capable Jeep gets up to 30 miles per gallon on the highway. And the i8 puts all sorts of new, fuel-saving technologies into an attractive package. Looking over the winners, and the list of finalists you can see in our photo gallery, and you can see that the definition of green is expanding every year. You can watch Green Car Journal editor Ron Cogan hand out the 2015 awards in the video below and we'll for sure be paying attention to what wins next year. 2015 Luxury Green Car of the Year, Green SUV of the Year and Green Car Technology Winners Announced WASHINGTON, Jan. 22, 2015 /PRNewswire/ -- Green Car Journal has named the Jeep Grand Cherokee EcoDiesel its 2015 Green SUV of the Year™ and the BMW i8 its 2015 Luxury Green Car of the Year™, with the aluminum-bodied Ford F-150 earning the magazine's 2015 Green Car Technology Award™. Winners were determined by a jury of Green Car Journal editors and automotive experts. The prestigious awards were announced in Washington, D.C. today at a Green Car Awards™ press conference held during the Washington Auto Show's Public Policy Day at the Washington Convention Center. "These are truly commendable vehicles representing the 'best-of-the-best' in so many ways," said Ron Cogan, editor and publisher of the Green Car Journal and CarsOfChange.com. "The auto industry's very early focus on small cars and efficiency-for-environment tradeoffs has evolved to now include a more dynamic field of 'greener' models in all vehicle classes. Those wanting greater efficiency or better environmental performance are no longer constrained by limited choices or vehicle types that fall outside their top purchase preferences.

Ford adding stop-start to all major model lines

Ford has gone all-in on its efforts to offer most of its new vehicles with a fuel-efficient EcoBoost engine, but the automaker is reportedly preparing to take another big step toward improving vehicle efficiency. Automotive News is reporting that Ford will soon expand the availability of start-stop technology, which was first offered - presumably the first non-hybrid vehicle, that is - on the 2013 Fusion (equipped with the 1.6-liter EcoBoost engine) as a $295 option.
The benefit of start-stop is reduced fuel consumption as it shuts the engine off at long stops, and AN quotes Ford as saying that drivers can save more than $1,000 on fuel costs over five years. Despite this, the option hasn't been popular on the Fusion thus far, but it could be more beneficial on bigger vehicles like the F-150. Ford also said that the next-gen Edge, which was previewed in concept form at the LA Auto Show, will be equipped with auto start-stop to help make the EcoBoost engines even more efficient.