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Ford decides C-Max shoppers not interested in fuel economy

If you say a car – the Ford C-Max Hybrid, for example – is "fun to drive," can anyone really come up with some empirical evidence against your claim? What about calling it "versatile"? We wonder if Ford has been thinking along these lines when it talks about the green little hatch. Ford is refocusing its sales strategy for the C-Max Hybrid after the model took a sales hit on both sides of the Atlantic recently, Automotive News reports. That sales dropoff may stem from the fact that Ford has had to revise its fuel-economy figures downward for the C-Max twice since last year, most recently in June. That made the company's once-proud fuel-economy comparisons with the Toyota Prius kind of pointless. Ford is going a different route, calling the model versatile (which, to be fair it was also doing a year ago), technologically advanced and fun to drive. Since the C-Max has about 50 more horsepower than the Prius, that last part may be true. Ford representatives didn't immediately respond to a request for comment from AutoblogGreen about the mpg-mention-free advertising direction, but we will update this post if we hear back. Sales of the C-Max Hybrid have suffered in the US. Through September, Ford sold 15,245 C-Max Hybrids, down 36 percent from last year. We shall see if a new focus away from the car's lowered mpg numbers helps. At least Ford can be pleased with sales of the C-Max Energi Plug-in Hybrid, which are up 51 percent compared to 2013.

Latest Forza Horizon 3 car pack features a Skyline and a fast Swedish wagon

The steady stream of Forza Horizon 3 car packs shows no signs of slowing down, and the latest Rockstar Energy Drink pack includes enthusiast favorites such as the R31 Skyline and the Volvo V60 Polestar. The car pack also features a couple of sporty two-doors and some off-road oriented machines. Luxury-minded players will be pleased to see both the Bentley Bentayga and BMW i8 make an appearance. People more concerned with ultimate performance will have a different pair to consider. Players will want to check out the Ford trophy truck for busting dunes, and the Radical RXC Turbo for race-car levels of pavement performance. Finally, yet another classic Aussie muscle car appears in the pack: the 1972 Ford Falcon XA GT-HO. For those interested in the new rides, this car pack is included in the Forza Horizon 3 Car Pass, or can be purchased on its own. If only one or two vehicles are must-haves, it's also possible to purchase the cars individually. Related Video: Related Gallery Forza Horizon 3 Rockstar Energy Car Pack Image Credit: Turn10 Studios / Playground Games Toys/Games Bentley BMW Ford Volvo Videos bentley bentayga nissan skyline volvo v60 polestar forza horizon 3

Martin Leach's secret EV startup revealed: NextEV

More details have surfaced about ex-Ford executive Martin Leach and the electric-vehicle start-up he's helping to lead. The company is called NextEV, and it's based in Shanghai, Reuters says. Among the fledgling company's investors is Hillhouse Capital, which also has a stake in San Francisco-based car-hailing service Uber Technologies. NextEV is also partnered up with first season Formula E champs China Racing, and that the team will be running a NextEV drivetrain this upcoming season. Late last month, Leach confirmed to Reuters that he was working with an electric-vehicle startup which had employees in both California and China, but he didn't get into the nitty gritty. Now, the company is said to include former BMW senior designer Juho Suh and former Tesla Motors senior program director John Thomas. And although no details have been disclosed about funding levels, there are hints that it may be substantial given possible Chinese backing and an effort to develop a high-end electric vehicle for in China for the domestic market. The group is working on an electric vehicle that it says may debut as early as next year. The supercar will have more than 1,000 horsepower, and will be able to go from 0 to 100 kilometers per hour (62 miles per hour) in less than three seconds, suggesting that the company – like so many others – is looking to out-Tesla Tesla. Leach left his post as chief operating officer of Ford of Europe in 2003, even after being named man of the year by Automobile magazine. He subsequently ran Maserati, then worked last year for Hong Kong-based Hybrid Tech Holdings. That company unsuccessfully put in a bid for the assets of then-bankrupt high-end plug-in vehicle maker Fisker Automotive. News Source: ReutersImage Credit: Luca Bruno / AP Green Ford Electric Shanghai nextev martin leach