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Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

Facelifted Ford Focus caught testing in the cold

It's that time in the life of the Ford Focus to get a little work done - a nip-tuck here, some Botox there. Yes, Ford is testing a facelifted version of its global C-segment entry, which first hit markets in Europe and North America in May 2011.
Like the touchup on the Fiesta, expect Ford's gaping grille to make its first appearance on the Focus. Our spy photographers point out that this is likely to be a more comprehensive makeover than previous spy shots suggested, based on the additional camouflage seen here on the front and rear ends of this five-door model. New head and taillights are also likely in order, as are changes to the front and rear fascia.
The interior was also snapped and features a cleaner design with a larger central display. Other than that, it looks like some buttons have been changed, making us think most of the Focus' updates are limited to the exterior.

Will the Ford GT make 630 hp?

Ford intends to build just 250 examples of the next-generation GT annually when production begins next year. That's low even by supercar standards, but anyone with an Xbox One can drive the highly anticipated model right now in the demo for Forza Motorsport 6. The car is even on the cover of the retail version, but the game might be giving a glimpse at one of the upcoming vehicle's biggest secrets. According to the specs page, the GT makes 630 horsepower and 539 pound-feet of torque, according to Motor Authority. Weight is shown at 2,890 pounds with a front/rear distribution of 43/57. Until now, Ford's only comment on the GT's output from its 3.5-liter twin-turbo V6 is "more than 600 horsepower," and that's certainly the case here. If accurate, the figures make the new model 130-hp more powerful than than the last GT, while also being hundreds of pounds lighter. Compared to modern competitors, the GT would be less powerful than a Ferrari 488 GTB and heavier than a McLaren 675LT. Unfortunately, Ford isn't commenting on the numbers in the game. "As we stated back at NAIAS, the Ford GT will produce more than 600 horsepower, and we can't speak to what Forza includes as specifications in their video game," company spokesperson Matt Leaver said to Autoblog via email. Don't think this is all doom and gloom, just yet. For one thing, more than numbers make a great car. Plus, the GT is still quite some way out from production, and spy shots still show it under development. Even if these figures are accurate at the time of Forza's development, that doesn't mean that they can't change in the meantime. Related Video: