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Ford Australia goes miniature with Beachkhana 1.0 video

Ken Block's Gymkhana franchise may have started with Subaru, but it's most closely associated with Ford, which the rally star joined way back in 2010. That fruitful partnership has spawned a number of Gymkhanas, and Block even showed up to help introduce the new Focus RS. To honor this, Ford Australia has come up with an adorable parody (for lack of a better word), starring the hero Sun Block. Rather than a full-scale rally Fiesta piloted by a Vegemite-munching Aussie, though, Ford of Oz has gone tiny for its tribute. Really tiny. The product is Beachkhana 1.0 – Wild on the Beaches of Australia, is a funky little stop-motion feature using tiny, 1:43-scale cars in much the same manner as Mr. Block drives his Fiesta rally car. It even pokes some fun at Mercedes-Benz's hilarious Magic Body Control ad. Check it out. Related Video: News Source: Ford Australia Facebook, Ford Australia via YouTube Ford Hatchback Racing Vehicles Videos Ken Block gymkhana ford australia

'Car Wars' says Ford, Honda to pick up share, Fiat-Chrysler ambitions downplayed

Don't look for a tremendous shifts in automotive market share over the next three years because it might not be coming. That's at least according to the annual Car Wars report by John Murphy, from Bank of America Merrill Lynch Global Research.
In the report's analysis of automakers' market share from 2013 to 2017, it predicts only small changes among the major companies. Ford and Honda see the biggest positive effect with an estimated 0.5 percent increase in their shares over the next three years; to 16.2 percent and 10.3 percent respectively. On the flip side, European automakers and Nissan are expected to lose 0.2 percent each to fall to 8.3 percent and 7.8 percent each respectively. The rest of the industry is predicted to hold steady as it is now.
The biggest loser in that prediction might be Fiat-Chrysler Automobiles. The report certainly throws a wet blanket on its plan for significant gains in market share. Murphy told The Detroit News that the company's goal was "almost unattainable."

Malcolm Gladwell reflects on engineering, recalls, and compromise

Journalist Malcolm Gladwell has made a career taking on big, complicated topics and humanizing them to make the unwieldy understandable. He has already done this in bestsellers like The Tipping Point and Outliers, and now he has brought the same approach to automotive recalls in a long piece for The New Yorker. The article titled The Engineer's Lament is framed around an interview with the former head of Ford's recall office about the famous Ford Pinto campaign where the position of the compact's fuel tank could cause it to explode in rear-end collisions. Plus, there are detours into Toyota's unintended acceleration cases and the General Motors ignition switch problem. While all the history is illuminating, the heart of the story comes from an examination at the thought process of engineers, and how their thinking differs from other professions. Gladwell comes off as sympathetic to auto engineers in this piece. While he admits that they often approach problems in a sterile way, the writer doesn't try point that out as a failing. It's merely a fact to be understood. The story itself is quite lengthy, but well worth a read if you have the time for an insiders view into how these recalls are assessed on the inside.