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Ford C-Max Commercial Brings Cadillac 'Poolside' Ad Down To Earth

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

Ford increasing Super Duty production by 15 percent

Ford has announced a hefty $80 million investment in its Kentucky Truck Plant, which is responsible for building the F-250, F-350, F-450 and F-550 versions of the Super Duty pickup. The influx of cash will add 350 jobs to the factory.
The investment is also good for a 15-percent increase in annual production thanks to retooling and other facility upgrades, which equates to an extra 55,000 units of production. Considering that Ford makes even more money off its Super Duty than it does on the hot-selling F-150, this could mean some serious coin to Ford's bottom line.
Hop below for the full press release from Ford on its latest investment.

Ford Police Interceptors win acceleration war against Dodge, Chevy

Just last month, Ford announced its first-ever non-pursuit-rated version of the Police Interceptor sedan for agencies looking to maximize fuel economy, but that doesn't mean that Ford is giving up on chasing down the bad guys. While the Dodge Charger can lay claim to the fastest lap time at the Grattan Raceway test facility held by the Michigan State Police, the results are now in for the Police Vehicle Evaluation acceleration tests. And Ford's Police Interceptor duo (sedan and utility) came out on top.
In the acceleration tests, Ford says that the Taurus-based PI Sedan with the newly available 3.5-liter EcoBoost V6 was the quickest among prospective police cars in both 0-60 and 0-100 mile per hour times. The sedan posted a 0-60 time of 5.66 seconds with all-wheel drive and 5.71 seconds with front-wheel drive, besting V8-powered competitors like the Chevy Caprice and Dodge Charger by more than 0.3 seconds. These rivals close the gap on the AWD sedan in the 0-100 test with the Ford taking 13.5 seconds compared to the Chevy's time of 14.35 and the Dodge's time of 14.7.
As for utility vehicles, the Explorer-based PI Utility, which accounts for 60 percent of Ford's police vehicle sales, essentially went head-to-head with the V8-powered Chevy Tahoe with similar results. Equipped with the new EcoBoost engine option, this big SUV hit 60 mph in just 6.28 seconds and 100 mph in 15.51 seconds compared to times of 8.22 seconds and 21.95 seconds, respectively, for the Tahoe. Other important tests in the PVE include braking and top speed, but while no automakers have stepped up to boast about their numbers in either of these categories, Ford's images show that the V8 Caprice had the highest top speed of the cars at 155 mph while the Tahoe's 139-mph speed made it the fastest utility vehicle.