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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Aluminum Ford F-150 earns five-star crash rating [w/video]

The scores are in, and the 2015 Ford F-150 has been awarded a five-star Overall Vehicle Score in the National Highway Traffic Safety Administration's testing. That makes it, according to Ford, the safest F-150 ever. "The five-star safety rating is a terrific example of One Ford collaboration and innovation," Vice President of Global Product Development Raj Nair said in a statement. "Our truck team worked together for years to deliver this accomplishment, using an unprecedented combination of advanced materials throughout the all-new F-150. The 2015 model is engineered to be the safest F-150 ever, which matters to customers who depend on this truck to not only get the job done, but also get them safely home." The new F-150's aluminum and high-strength-steel construction posed some unique challenges to truck's engineers. "The team had to invent new ways to manage crash energy, because advanced materials like high-strength steel behave differently," Matt Niesluchowski, the truck's safety manager. "We found that changing certain shapes led to a weight reduction, while also improving crash performance." Beyond the structural safety features, the 2015 F-150 is loaded with additional safety features, including an adaptive steering column and Ford's inflatable seat belts, that protects drivers in the event of a collision. Beyond that, there's the usual array of active safety features meant to prevent a crash in the first place, including Curve Control and forward collision warning with brake support. Check out Ford's full press release on its five-star score, as well as video on the truck's safety features.

Want to buy a brand-new 1964 Ford Mustang? [w/video]

Even in its current iteration, the Ford Mustang is not without its share of heritage design cues. But if it's a more classic look of the first-gen pony car you're after, combined with modern levels of equipment, Revology just might have the answer. The Orlando-based company makes what you might call "continuation" Mustangs, using replica steel bodies made by Dynacorn and licensed by Ford to give it that classic look, but with modern technology. Under the skin you'll find a 5.0-liter fuel-injected V8 with 265 horsepower and either a five-speed manual or four-speed automatic transmission, but the powertrain is just the start. It's also got a MacPherson strut suspension, disc brakes, power steering and a cabin equipped with such modern accoutrements as power door locks and seats, keyless entry, intermittent wipers, even Bluetooth connectivity. And it's all covered by a one-year, unlimited-milage warranty, plus five-year corrosion protection and three-year powertrain warranty. Of course none of that comes cheap, as a turnkey Revology Mustang will set you back at least $119,500, in the buyer's choice of fastback or convertible body-styles. The first example was unveiled at the Amelia Island Concours d'Elegance this past weekend, with the first customer examples set for delivery next year. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery Revology Mustang View 17 Photos News Source: Revology Cars via Carscoops Ford Convertible Coupe Classics replica continuation revology