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Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

Bodie Stroud seriously updates the 1956 Ford F-100 into the BSI X-100

If you thought pickups could use a lot more love in the resto-mod world, then Bodie Stroud – he of "The Real Thing" Mustang – has something for you: the BSI X-100. His team starts with the body of a 1956 Ford F-100, but the sheetmetal is about all the nostalgia you're going to get; the body, tweaked with a chopped hood and a larger rear window on the cab, sits on a custom steel ladder-frame chassis. Out back is a one-piece, tubbed bed, and behind that are taillights from a 1948 (gasp!) Chevrolet. Under that hood is either a 412-horsepower, 5.0-liter Ford Racing Coyote crate engine, or a supercharged, 6.0-liter, 630-hp Ford Racing Aluminator motor, shifting through a Ford 4R70W four-speed automatic. Inside, the dash is reworked to fit gauges from a Ford F-150 King Ranch Edition, and the bench is swapped out for buckets from a Mustang GT. The independent front and four-link rear suspension are adjustable, helping to make room for staggered wheels - 19 inches in front, 20 inches in back, and larger can be accommodated. Six-piston Wilwood brakes handle the stopping. There's a lot of fabrication and hand-work involved, and it doesn't come cheap: BSI says the turnkey package starts at $180,000. If you've got it, this is an exceptional way to flaunt it. The press release below has all the details. THE BSI 1956 X-100: TIMELESS LINES, MODERN TECH New pickup from Bodie Stroud Industries melds the iconic style of the 1956 F-100 with a cutting-edge chassis and drivetrain to create a hand-built, all-new truck with the performance and reliability of a modern sports car. Sun Valley, Calif. (March, 2015) – In an era when anyone can walk into a dealership with good credit and a yearning to go fast and drive out in a 500+ horsepower sports car, owning and driving something truly unique has become a challenge. With that in mind, the craftsmen at Los Angeles-based Bodie Stroud Industries (BSI) have come up with something truly special – a brand new line of hand-built, turn-key pickups with the looks and sheet metal of an American icon, subtly massaged and fitted to a modern chassis and powered by the latest engine, transmission and electronics from Detroit. The result is the world's first all-new, turn-key 1956 Pickup: the BSI X-100. "When most people think about classic trucks, what comes to mind is usually the 1956 F-100, it's one of the most timeless designs of all time," says BSI founder Bodie Stroud.

2016 Ford Explorer First Drive [w/video]

I was still young and impressionable when Jurassic Park hit the big screen, and that movie forever imprinted the Ford Explorer in my mind. You remember the scene, but I'll describe it anyway: It's dark, raining and there's no power. The off-screen footsteps of a tyrannosaurus send shockwaves through the standing water in a plastic cup and the rain-soaked muddy roads. Seconds later, the toothy end of the movie's biggest predator crushes through the roof of a highligher-green-and-yellow Ford Explorer, causing all manner of mayhem to the SUV's occupants inside. It's not lost on me that the Ford Explorer used in the movie is, in reality, a dinosaur itself. When the seminal Explorer hit the scene in 1991 it was based on the guts of the Ranger pickup truck, which was no spring chicken itself. Ford's first real foray into the then-burgeoning SUV marketplace was meant to compete against vehicles like the Jeep Cherokee and Chevy Blazer, along with Japanese models such as the Nissan Pathfinder and Toyota 4Runner. In those early days, none of these vehicles were sold based on the merits of their car-like ride and handling or superior fuel economy. Nowadays, the discerning car shopper wants the looks of an off-road-ready SUV, but the inherent compromises and need for any serious rock-crawling capability faded away years ago. The current Ford Explorer is a prime example of this successful visual hypocrisy, with its SUV-like styling listed as the number-one reason for buying on customer surveys. SUV-like styling is one thing, SUV-like guts are another. In 2011 the Explorer went from its traditional truck-based chassis to Ford's D4 platform, based loosely on the Taurus and shared with the Flex. As with the rest of the unibody crossover world, that means the current Explorer offers an excellent ride, the higher seating position that buyers want, and a useful third row for growing families. None of that inherent family-car goodness goes away for 2016. With class-leading sales already in the bag, Ford hopes its latest Explorer will attract new buyers due to the availability of a 2.3-liter EcoBoost four-cylinder engine and an upper-crust Platinum trim level. Based on some time sitting inside and inspecting the high-content Platinum model (albeit without a drive in this trim level) I believe Ford's claim that this is most luxurious vehicle ever to wear a Blue Oval. Only not all its ovals inside are blue.