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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

Ford Fusion demand outstripping supply

The attractive new 2013 Ford Fusion has done wonders for the brand in the highly competitive midsize sedan segment - the vehicle is up nearly 22 percent compared to last year. But that sales momentum may soon hold steady due to low inventory levels of the new Fusion across the United States.
According to a report in The Detroit News, citing automotive data and Ward's Auto, Ford currently has a 39-day supply of the Fusion. That might sound fine, but a normally healthy average is about a 60-day supply. If Ford were to stop production on the Fusion today, there would only be enough vehicles available to get through another five weeks of sales, according to the News.
Currently, Ford produces the Fusion at its three-shift assembly plant in Hermosillo, Mexico, and will add production at its facility in Flat Rock, MI later this year. A Ford spokesperson told The Detroit News that when Flat Rock production comes online, the automaker will need to rush new stock out to the regions with the most demand for the Fusion. Ford has doubled its coastal retail market share, with huge amounts of growth in areas like Los Angeles, San Francisco and Miami, the News reports.

2021 Ford Mustang Mach 1 is coming, and it's trivia time | Autoblog Podcast #629

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Green, John Beltz Snyder and Associate Editor Byron Hurd. The big news this week is the new Mustang Mach 1 that Ford teased as a new track toy. John has been driving a Subaru Outback alongside their long-term Forester. Byron has been enjoying a Jeep Gladiator. Greg has been piloting a Toyota Corolla Hatchback as well as a new Highlander.  Greg tries to stump the other editors with some automotive trivia — see if you can answer (no cheating) in the comments section below. Then they talk about car movies they've been watching during quarantine and their favorite orphan car brands. Finally, they help a listener in The Netherlands pick a new electric crossover. Got any automotive trivia questions you want to hear on the podcast? Some (in)famous figure in the industry, a random fact about a car or a brand, racing history ... it can be straightforward or totally off-the-wall. Send those — along with your Spend My Money requests — to Podcast@Autoblog.com. Autoblog Podcast #629 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown 2021 Ford Mustang Mach 1 is coming Cars we're drivingSubaru Outback vs. Forester Jeep Gladiator Toyota Corolla Hatchback Toyota Highlander Automotive trivia Side topic: remember this guy? Best car movies for quarantine Best orphan brands Spend My Money: EV crossovers Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: