1961 Ford Thunderbird Convertible Roadster California Car on 2040-cars

Auto blog

Social media star Scott Monty leaves Ford

It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.

Ford picks up new Ranger overseas [w/video+poll]

The new Ford F-150 is lighter and more efficient than the model it replaced, but if it's a smaller Ford pickup that you really wanted, you're going to have to pack your bags. Because while Dearborn stopped selling the Ranger in North America years ago, it still offers one in markets overseas. And it's just rolled out a refreshed model at the 2015 Bangkok Motor Show in Thailand. Following the reveal of the new Everest sport-ute with which it shares its chassis, the refreshed Ranger pickup benefits from revised sheetmetal, powertrain and equipment throughout. The changes are punctuated by a front end with a more rugged-looking grille, a more sculpted hood and projector headlamps. The interior has been updated as well, not only in terms of style but equipment as well, with an eight-inch touchscreen display in the dashboard running Sync 2 and dual TFT displays flanking the speedo in the instrument cluster. Under the hood, buyers will be able to choose between a carryover 2.5-liter inline four with 163 horsepower and 166 pound-feet of torque that's the sole gasoline option or one of two diesel options: a 2.2-liter four now producing 158 hp and 284 lb-ft, or a 3.2-liter inline-five with 197 hp and 347 lb-ft. The diesel engines are more efficient than before with available stop/start engine management, and offer what Ford says is class-leading towing capability. Six-speed automatic or manual gearboxes transmit the power to the road through either the rear wheels or all four. Production will continue in Thailand for the Asia Pacific Market, South Africa for Africa and Europe, and in Argentina for Latin America. All told the new Ranger will be offered in 180 markets, around the world but for better or worse, ours won't be one of them. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Watch Ford build a Mustang atop Burj Khalifa, world's tallest building

In 1965, a Ford Mustang Convertible proudly went on display at the top of the Empire State Building, the world's tallest building at the time. Earlier this year, the Blue Oval recreated the stunt by bringing the latest droptop 'Stang to the sky-high structure. Unfortunately, while still iconic, the New York skyscraper has lost the world title. Of course, an automaker can't let something like that get in the way of a good publicity stunt. For the inauguration of the Ford business unit in the Middle East and Africa, the brand gave the 2015 Mustang Convertible an even bigger building to climb – the biggest in fact. The droptop made its way to the 112th floor of the Burj Khalifa, the world's tallest building. To put a final topper on the whole event, executive chairman Bill Ford was the one to place the car's famous badge, making it complete. Like with the Empire State Building spectacle, getting the Mustang to the top wasn't as simple as just driving it off the elevator. Check out the video above to see how it was done, and scroll down to read Ford's press release about the event. NEW MUSTANG UNVEILED ON WORLD'S TALLEST BUILDING, BURJ KHALIFA Bill Ford helps inaugurate Ford's latest business unit, Middle East and Africa, an exciting, vibrant region that represents the final frontier for growth in the auto industry Ford pledged to launch 25 vehicles in region by 2016, including the all-new Mustang debuting next year Industry sales in Middle East & Africa are expected to grow 40 per cent to 5.5 million vehicles by 2020 Dubai, U.A.E., Nov. 20, 2014 – Ford Motor Company underscored its growing ambitions in the Middle East and Africa, with the dramatic introduction of the all-new Mustang on Dubai's Burj Khalifa, the world's tallest building. Ford Executive Chairman Bill Ford capped the live-action event by delivering the iconic pony badge to the 2015 yellow Mustang on the 112th floor of the skyscraper. The event was viewed live around the world on YouTube as well as by approximately 10,000 fans gathered in the Dubai Downtown area, overlooking the Dubai Fountain and Burj Khalifa. (To see a replay, click on this link.) "Today we planted the Ford flag in the Middle East & Africa, an exciting, vibrant region that represents the final frontier for growth in the auto industry," Bill Ford said.