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Weekly Recap: Matthew McConaughey's star shines brightly for Lincoln

The commercials were a little strange at first, but the ensuing spoofs were hilarious. And all jokes aside, Matthew McConaughey has made a difference for Lincoln. Advertisements starring the Oscar winner launched in September, and the results have been impressive. The number of customers clicking on Lincoln.com to check out the MKC – the crossover McConaughey pitched – has tripled since the ads began airing, a spokesman told Autoblog. They also generated 4.4 million views on YouTube and spawned parodies by Ellen DeGeneres, Conan O'Brien, South Park and Jim Carrey on Saturday Night Live, which racked up another 15 million views. Most importantly, Lincoln's sales have increased 15 percent through November, helped significantly by the strong launch of the MKC. Without the addition of the MKC, Lincoln's sales would have been essentially flat last year. The MKC has received solid reviews from consumers and the press, though it has had several recalls. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," Andrew Frick, Lincoln group marketing manager, said in a statement. Now Lincoln has launched another round of spots, which kicked off New Year's Day during college football bowl games. This time, McConaughey is hawking the MKZ sedan and its hybrid sibling. The spots, called Diner and Balance, use the same artistic formula as the earlier ads, with McConaughey intoning seriously about the cars in dramatic settings. They were shot over two days in Los Angeles and were directed by Nicolas Winding Refn, a Danish filmmaker who directed the 2011 move, Drive. The ads continue Lincoln's multiyear deal with McConaughey, who has said he's been long been interested in the brand. He starred in the 2011 thriller, The Lincoln Lawyer, as a defense attorney who worked out of a Town Car, though that was before his deal with Lincoln. In one of the earlier ads, McConaughey claims: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool. I didn't to it to make a statement. I just liked it." That sentiment appears to have worked for the MKC's launch, and with this new advertising blitz, Lincoln hopes it carries over to the MKZ. Other News And Notes Infiniti Q30 spied in winter testing Infiniti is continuing development work on the Q30 small crossover, and we've recently captured it during winter testing.

2022 GMC Sierra Denali Ultimate vs. 2022 Ram 1500 Limited Longhorn vs. Ford F-150 Limited | Luxury truck interior face-off

GMC's new uber-expensive 2022 Sierra Denali Ultimate is the latest luxury truck to nudge toward six-figure territory. With demand for upmarket half-tons surging, GMC's otherwise-solid pickup found itself in desperate need of an interior remodel. For 2022, we're getting just that, and it appears ready to take the fight to the segment's best, including the 2022 Ram 1500 Limited and 2022 Ford F-150 Limited. Here's the new Denali Ultimate interior in all of its full-grain, open-pore glory. 2022 GMC Sierra 1500 Denali Ultimate vs. 2021 GMC Denali  Not only did the material quality and styling both improve greatly, but the new truck also gets a completely different shifter setup (truck buyers don't like column shifters anymore, apparently). It would actually be difficult to overstate the quality of the upgrade here; the photos really speak for themselves. It's also worth noting that in addition to looking significantly more upscale than the model it's succeeding, the new Denali interior also differs a bit more from its Chevy counterpart than its predecessor did. Here's the new Silverado High Country for reference: While some elements do carry over, the entire dash design is different, down to the positioning of the heating and cooling vents. While the main HVAC controls are essentially carried over, note that they're pretty much the only ones. Even the horizontal bar of switches running along the center stack is positioned differently between the two. Yep. This is a pretty big upgrade over the 2021 cabin, and clearly the range-topper in GM's truck hierarchy. But what of the competition? 2022 GMC Sierra 1500 Denali Ultimate vs. 2022 Ram Limited Longhorn Southfork This one's tough. We're going to have to spend time in them back to back, but the Ram Limited, with its various anniversary editions and other special permutations, is certainly the interior to beat. To our eyes, the Sierra's more horizontal layout is a bit more modern and perhaps luxurious-looking than the more upright cabin treatment of the Ram, but it's tough to say for certain from photos. Both the Denali Ultimate and Ram Limited carry their upscale feel into their back benches too, which is something we can't say quite as confidently about our next contestant.  2022 GMC Sierra 1500 Denali Ultimate vs. 2021 Ford F-150 Limited The Ford F-150 Limited holds its own, but it's probably the least photogenic of the models we've looked at here, at least apart from the outgoing Denali.

Gas-electric hybrid vehicles are getting a boost from Ford, others

DETROIT — Hybrid gasoline-electric vehicles may not be dying as fast as some predicted in the auto sectorÂ’s rush to develop all-electric models. Ford Motor is the latest of several top automakers, including Toyota and Stellantis, planning to build and sell hundreds of thousands of hybrid vehicles in the U.S. over the next five years, industry forecasters told Reuters. The companies are pitching hybrids as an alternative for retail and commercial customers who are seeking more sustainable transportation, but may not be ready to make the leap to a full electric vehicle. "Hybrids really serve a lot of America," said Tim Ghriskey, senior portfolio strategist at New York-based investment manager Ingalls & Snyder. "Hybrid is a great alternative to a pure electric vehicle; it's an easier sell to a lot of customers." Interest in hybrids is rebounding as consumer demand for pure electrics has not accelerated as quickly as expected. Surveys cite a variety of reasons for tepid EV demand, from high initial cost and concerns about range to lengthy charging times and a shortage of public charging stations. “With the tightening of emissions requirements, hybrids provide a cleaner fleet without requiring buyers to take the leap into pure electrics,” said Sam Fiorani, vice president at AutoForecast Solutions. S&P Global Mobility estimates hybrids will more than triple over the next five years, accounting for 24% of U.S. new vehicle sales in 2028. Sales of pure electrics will claim about 37%, leaving combustion vehicles — including so-called “mild” hybrids — with a nearly 40% share. S&P estimates hybrids will account for just 7% of U.S. sales this year, and pure electrics 9%, with internal combustion engine (ICE) vehicles taking more than 80%. Historically, hybrids have accounted for less than 10% of total U.S. sales, with ToyotaÂ’s long-running Prius among the most popular models. The Japanese automaker has consistently said hybrids will play a key role in the company's long-range electrification plans as it slowly ramps up investment in pure EVs. Ford is the latest to roll out more aggressive hybrid plans. On its second-quarter earnings call in late July, Chief Executive Jim Farley surprised analysts, saying Ford expects to quadruple its hybrid sales over the next five years after earlier promising an aggressive push into all-electric vehicles. “This transition to EVs will be dynamic,” Farley told analysts.