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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Galpin-Fisker Rocket shows up topless in Monterey

The Rocket Coupe, introduced at the Los Angeles Auto Show last year, was a collaboration in reimagination carried out by designer Henrik Fisker and Galpin Auto Sports on a Ford Mustang. The next version of that concept has come to Pebble Beach in the metallic red form of the Rocket Speedster Concept you see here. In this guise the Mustang convertible gets a speedster tonneau cover that runs all the way to the front seat headrests, covering the back seats. As with the rest of the bodywork the cover is fashioned in carbon fiber, portions of it visible in places like the stripes running along the hood from the hexagonal grill to the tonneau, and the exposed carbon fiber air ducts that are mesh-filled to improve airflow through the cabin. And yes, it still has that nose. Underhood is a supercharged 5.0-liter V8 with 725 horsepower, all that cavalry brought to a stop by 15-inch Brembo Gran Turismo brakes up front tucked behind 21-inch custom wheels. Although it is labeled a concept, it too will go into limited production like its hardtop forebear. The press release below has the info, the gallery above has the goods. Related Video: GALPIN FORD AND HENRIK FISKER UNVEIL ROCKET SPEEDSTER CONCEPT AT 2015 PEBBLE BEACH CONCOURS D'ELEGANCE Acclaimed Automotive Designer and Visionary Customizer turn the Ultimate Mustang into a Stunning Speedster MONTEREY, Calif. (August 15, 2015) – Galpin Auto Sports and Henrik Fisker unveiled the latest iteration of the "Ultimate American Muscle Car" today at the 2015 Pebble Beach Concours d'Elegance; the 2015 Rocket Speedster Concept. Following a short drive onto the legendary Pebble Beach Concept Lawn, Henrik Fisker and Galpin Motors President, Beau Boeckmann introduced the convertible carbon fiber-bodied super-Mustang, intended for low-volume production. The car was featured as one of only a few special designer cars in front the Lodge at Pebble Beach. Featuring a fully integrated carbon fiber speedster cover that transforms the four-seat convertible into a two-seat speedster, this new edition Rocket maintains exceptional visual drama and performance with the top up or down. As with the Rocket Coupe, the Concept carries a carbon fiber hood feeding air into the supercharged 725-hp V8 engine through two sculpted air intakes, aiding the grill and front splitter in maintaining optimal cooling and aerodynamics. Constructed by GFMI Metalcrafters, Inc.

Ford secures Microsoft for software updates

Ford is dropping Microsoft later this year as its infotainment partner when the Blue Oval switches to the BlackBerry QNX operating system for Sync 3 (pictured above). However, the two companies aren't severing ties completely, because the Redmond, WA, outfit is taking responsibility for Sync 3's wireless updates. Don Butler, Ford Director of Connected Vehicles and Services, announced the deal during a speech, according to Automotive News. "We've obviously had a good, long relationship with Microsoft," he said. "Microsoft understands the automotive environment and the kinds of experiences that we'd like to enable." The ability for Sync 3 to accept Wifi updates was announced as a major feature the new infotainment system, but this was the first mention of how that has been handled. Ford will host the files on Microsoft's Azure Cloud servers, according to Automotive News. Owners will need to give permission to check for new software, and they'll be notified after an improvement's installation. Dealers will install Wifi transmitters to keep vehicles on the lot up to date, as well. Sync 3 is set to replace the much-maligned MyFord Touch later in 2015 on some 2016 model year vehicles, and by next year it should be available throughout the Ford and Lincoln lineups. In addition to the wireless updates, the new system also promises a simplified interface, better voice recognition and faster response times. Ford Motor Company is preparing for vehicle ownership and user experiences of the future with the creation of a global cloud based Ford Service Delivery Network enabling new ways for consumers to interact with cars. Teaming up with Microsoft, Ford will expand connected services for customers around the world using the globally scalable and reliable Azure Cloud infrastructure. Ford and Lincoln owners will benefit from the convenience of new connectivity services keeping them better informed and in control of their vehicle at all times with the expanded availability of features like scheduled remote start, vehicle finder, and vehicle status (fuel or charge level, tire pressure). Building the Ford Service Delivery Network (SDN) on the Microsoft Azure platform enables a common platform for Ford to bring new features and services to market faster, quickly scale up for global implementation, and remain flexible for the future. Starting later this year, the Service Delivery Network will first enable over-the-air software updates for SYNC 3.