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Dealers price gouging Ford Mustang 50th Anniversary Edition by up to $20k [UPDATE]

UPDATE: Sheehy Ford's Cory Belcher got back to us, confirming that the price premium was related to the limited nature of the 50th Anniversary Mustang and that the figure listed was based on what other dealers were charging, while adding that the dealership was "very flexible" on the final price of the special edition car. So while there remains a hefty markup, it's possible that consumers could get out the door without spending quite so much over MSRP. It's no secret that dealers take some – let's call them "liberties" – with the prices on vehicles that are very new, highly in demand or available in very limited numbers. As we've explained before, they're well within their rights to charge so-called market value adjustments. We don't usually see these adjustments on mainstream vehicles, though. Then again, you could argue that the 2015 Ford Mustang 50th Anniversary Edition is not necessarily a mainstream vehicle. It starts at $46,170, which isn't peanuts, but it's still a Mustang. There's still a large portion of the buying public that could put one in their driveway, if they so chose. Then again, maybe they can't. That's because dealers are (still) issuing massive premiums on top of MSRP for the limited-edition model. It's happening at Sheehy Ford Gaithersburg, where a salesperson named Lou confirmed to Autoblog that the dealership is charging around $20,000 over MSRP on not one, but two Anniversary Editions. He explained that Sheehy isn't alone in the upcharge: "We like to see what other dealers are asking for," he told us, in reference to the limited edition 'Stang. We have a message in for the dealership's general manager for deeper info, too, and will update this post when/if we hear back. We corroborated Lou's story, though, with another Maryland area dealer, Century Ford, who confirmed that the $46,995 listed on the dealer's website for its Wimbledon White Anniversary car was incorrect, and the actual price was "around $64,000." He echoed Lou's reasoning for the upcharge, while adding that dealers are likely only going to see one or two examples, of the 1,964 produced. Perhaps the most worrying part of this entire affair is the sense of deceit that accompanies it. Neither of the dealers we spoke to copped to the market value adjustments on their website. We had to call and ask specifically about the cars in question to get the actual price.

2015 Ford Mustang 50th Anniversary Edition says 'happy birthday' in New York

Fifty years ago this week, Ford debuted the first-ever Mustang at the New York World's Fair. And to celebrate, the Blue Oval is offering up this special, 50th Anniversary Edition 2015 Mustang, which makes its debut at the New York Auto Show. It'll be a seriously limited affair, with only 1,964 examples of the special edition Mustang slated to be produced (the number chosen to coincide with the 'Stang's first year in production). But for those who raise their hands for the 50th Anniversary package, there's a pretty sweet package in store.
The 50th Anniversary Edition is based on the 2015 Mustang GT with the Performance Pack, and is only available in two colors: Kona Blue, or Wimbledon White (pictured). The car also comes fully loaded - the only option for buyers to choose is the transmission. Should you opt for the six-speed automatic, you'll get a limited-slip rear differential with a 3.55:1 final-drive ratio (the 50th Anniversary car is also the only way to get a slushbox-equipped 'Stang with the Performance Pack). Selecting the six-speed manual 'box will net you a Torsen differential with a 3.73:1 ratio. All 50th Anniversary cars will be powered by Ford's 5.0-liter, naturally aspirated V8, estimated to produce more than 420 horsepower and 390 pound-feet of torque in the 2015 Mustang.
Inside, there's a cashmere-stitched, leather-wrapped steering wheel, with a similar detail found on the instrument panel, shift boot, door inserts, seats, and center armrest. Two-tone leather/black upholstery is also part of the 50th Anniversary package, and of course, there's a special logo on the seats.

Ford dealers offered discounts on tools to fix aluminum

With the introduction of the aluminum-bodied 2015 Ford F-150 (and the likely use of aluminum in future Ford products), Ford is looking to help its dealerships reduce costs related to repairing this more labor-intensive material. Automotive News is reporting that Ford dealers with body shops will require an estimated $30,000 to $50,000 in equipment and training to work on aluminum, and to help alleviate the financial burden of the new F-150, Ford has announced a special 20-percent discount on this equipment.
Dealers will be able to save up to $10,000 on tools such as welders, air-filtration systems and rivet guns and to create aluminum-specific work stations. The new F-150 goes on sale in the fourth quarter, and dealers have until October 31 to take advantage of this deal, according to the report.