1986 Ford Ranger Diesel Pickup 2-door 2.3l Rare on 2040-cars

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Ford to kick off F-150 campaign during College Football Playoff

The long-awaited inaugural College Football Playoff will feature the nation's best college teams, with the Oregon Ducks taking on the Florida State Seminoles, and Alabama Crimson Tide facing some team from Ohio. On top of that, though, it'll also see the launch of the very first advertising campaign for the 2015 Ford F-150. Viewers from across the country will see a trio of ads featuring the all-aluminum truck, with two half-minute spots and a full 60-second commercial, all voiced by Denis Leary, touting the F-150's feature set and towing capacity, but passing on mentioning the new truck's class-leading fuel economy. That, Automotive News reports, isn't a miscue by Ford. The company simply didn't have enough time between the EPA's fuel economy announcement and the 2014-2015 Bowl Season to prepare a spot. Expect plenty on the F-150's fuel efficiency in future spots. Interestingly, though, AN is reporting future F-150 advertising won't include a Super Bowl appearance. Ford has made the decision to focus its new truck ads on college football rather than during the NFL championship. "From our point of view, there's no bigger stage to debut the F-150 creative than the College Football Playoff," Keith Koeppen, Ford's US marketing communications boss, told AN. "It's so closely aligned with the passions of our customer." It's those passions that are pushing Ford to kick off its ad campaign for a new truck so much earlier. Speaking to AN, Doug Scott, Ford's truck marketing manager, said that the automaker typically doesn't begin ad campaigns until its dealers have at least a fifty-fifty mix of old and new models, but that it's pushing the 2015 F-150's ads to fit with the college football playoffs. While Ford's focus is on the two semifinal playoff games on New Year's Day and the National Championship Game on January 12, the ads will actually air for the first time on New Year's Eve, when the TCU Horned Frogs face off against the Ole Miss Rebels in the Peach Bowl. The three spots will also be shown during other bowl games, as well. Featured Gallery 2015 Ford F-150 2.7L EcoBoost at Davis Dam News Source: Automotive News - sub. req.Image Credit: Ford Marketing/Advertising Ford Truck ncaa

Fitting Retirement: Grand Marquis last Mercury off the line

The signs have come down and retail production ended back in October of 2010. Now, the very last Mercury model has rolled off the assembly line. This last Mercury somewhat fittingly takes the form of a Grand Marquis reporting for fleet duty. It was built at the St. Thomas plant in Ontario, Canada, which is the same facility that continues to produce the Ford Crown Victoria and Lincoln Town Car for fleet and livery duty.
St. Thomas' days are numbered, however, as the factory is slated to close on August 31. When it goes, the Panther platform is likely to follow. So long, and thanks for all the fish memories.
[Source: Autoweek]Read | Permalink | Email this | Comments

2015 Gordon McCall's Motorworks Revival

Considered the big kick off of the major festivities surrounding Monterey Car Week, this year's Gordon McCall's Motorworks Revival certainly didn't disappoint. For those unable to make it to the California coast, our own Drew Phillips was on hand to snap some of the beautiful vehicles on display for this gorgeous gallery. Held annually at the Monterey Jet Center, the event is always a feast for the eyes by collecting planes, a gang of exotic supercars, and some the top cars crossing the auction block over the coming days, like a Plymouth Hemi 'Cuda convertible. The Ford GT both new and old was a major attendee at this year's party. Among them, the Petersen Museum brought along an original racecar and a GT40 MKIII to promote an upcoming exhibit. The classics were complimented by the latest version that has continued to keep tongues wagging. The GT wasn't the only classic with a modern update there. Singer used the posh event for the North American debut of its stunning restoration of the Porsche 911 Targa. Shelby American was also at the revival for the public unveiling of the 50th Anniversary Daytona Coupe. On the more modern front, Honda was in attendance with the future NSX and one of the McLaren F1 cars that the company's engine powers. For further proof of the ritzy folks that attend this soiree, Pagani and Koenigsegg both had stands to show off their extremely quick wares.