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Autoblog Podcast #413

Episode #413 of the Autoblog Podcast is here, and this week, Dan Roth, Chris Paukert, and Brandon Turkus recap all of the big debuts that took place this week at the 2015 North American International Auto Show in Detroit. Of course, the podcast starts with what's in the garage and finishes up with some of your questions, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Check out the rundown with times for topics, and you can follow along down below with our Q&A. Thanks for listening! Autoblog Podcast #413 The video meant to be presented here is no longer available. Sorry for the inconvenience. Topics 2015 Detroit Auto Show In The Autoblog Garage 2015 Chevrolet Trax 2015 Audi RS 5 2015 Ford F-150 Long-Term 2014 Jeep Cherokee Hosts: Dan Roth, Chris Paukert, Brandon Turkus Runtime: 01:xx:xx Rundown Intro and Garage - 00:00 2015 Detroit Auto Show – 37:49 Q&A - 01:32:48 Get The Podcast UStream – Listen live on Mondays at 10 PM Eastern at UStream iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast at Autoblog dot com Review the show in iTunes

Ford director says company has big efficiency plans, but no dedicated EV

The annual autofest known as the North American International Auto Show previews a plethora of exciting new products that we'll see and drive later in the year, from tiny urban commuters to family sedans and crossovers to hard-working big pickups and SUVs. It's also a once-a-year cornucopia of auto executives and leaders from around the world. "There will be some really fun stuff that you'll hear about in the future" - Ford's Kevin Layden So, in-between dozens of cool new-product unveilings on rotating stages during the two press days preceding the public show, we auto scribes grab what planned and impromptu interviews we can. Sessions with top industry leaders can be hard to get, but I was able to score a seat in a group session with then-General Motors North America president (now executive VP of global product development) Mark Reuss, and I also managed brief one-on-ones with a trio of vehicle electrification leaders, one each from Ford, BMW and GM, and what they said then remains relevant now. First up is Kevin Layden, Ford's Director of Electrified Powertrain Engineering. ABG: Where will Ford go beyond its current Focus EV and hybrids, and will there be a Ford EV and/or hybrid on its own energy-optimized platform one day. KL: We don't want to do a dedicated electric vehicle with all the development costs borne by a niche product. At the Michigan Assembly plant right now we're building the Focus electric, PHEV and EcoBoost on the same assembly line. Also the C-Max, with both a hybrid and an Energi plug-in, and we use that same power pack in the Fusion Hybrid and Energi. We want to be, "The power of choice" [a Ford marketing slogan], so having that choice for customers is very important. And if I want to sell the Fusion, Focus and C-Max globally, we can use these power packs wherever it makes sense. So as we go forward, you'll see us proliferating the power packs we have today. Then the question is, what do we do next? There will be some really fun stuff that you'll hear about in the future. ABG: Is the efficiency difference between a dedicated ultra-efficient vehicle platform and a shared multi-use platform getting smaller as all platforms get more efficient? KL: Exactly. Were going through aero studies now on wheels and tires and hood sealers on base vehicles. We have full aerodynamic wind tunnel studies going on with the base Focus and C-Max, so all of that [aerodynamic improvement] will be there for EVs.

Generation Z prefers Ford, wants better fuel efficiency

Fear not the future, dear green-car enthusiast. For the youngest drivers like good gas mileage. And they don't really like SUVs or trucks. Breathe easier. About 80 percent of drivers ages 16 to 21, part of what's known as 'Generation Z,' prefer cars more than any other type of larger light-duty vehicle, with about half of that group preferring compact cars, The Detroit News says, citing data company MaritzCX. That company polled about 1,100 prospective young car buyers and found them to put a priority on fuel economy because that group is... well, cheap. To put that demographic's vehicle choice into perspective, just a third of light-duty vehicles sold in the US last year were cars, while the rest were SUVs and trucks. So the future is bright, and possibly devoid of some of the smog we're now seeing. Meanwhile, Ford is the most popular brand among younger drivers, again reflecting that company's more recent emphasis on hybrids, plug-ins and high-fuel-economy gas-burning engines. Ford's US green car sales fell 1.4 percent last year to about 86,500 units (falling C-Max Hybrid demand pulled the American automaker's numbers down), so we'd think that this is very welcome news for the Blue Oval. Featured Gallery 2013 Ford C-Max Energi: First Drive View 20 Photos News Source: The Detroit News Green Ford Fuel Efficiency