1951 Ford 1/2 Ton Pickup Truck on 2040-cars

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2015 Ford Edge holds line on pricing, starts at $28,100*

The Ford Edge gets an updated platform, bolder styling and a standard 2.0-liter turbocharged EcoBoost engine pumping out 245 horsepower and 270 pound-feet of torque for the 2015 model year. You might expect that all those new features would result in a big price bump, but you'd be wrong. Ford is keeping costs identical to the 2014 model with a starting MSRP of $28,100 (*plus an $895 destination charge), according to Edmunds. Ford spokesperson William Mattiace confirmed the numbers to Autoblog.
That's a pretty good deal, but the real ticket here might be the model's Sport trim. Buyers get a 2.7-liter, twin-turbocharged V6 EcoBoost engine with over 300 horsepower and standard adaptive steering for $28,600 plus destination. That's just $500 more than the base model.
Pricing for the Titanium trim has not yet been announced, but it'll be a short wait to find out. Mattiace tells Autoblog that full pricing and the configuration for the model will launch on November 5. He has also confirmed that the 2015 Edge will begin hitting dealers in the first quarter of 2015.

Truckmakers squabbling over who can sell Jimmy Fallon a pickup

Snagging a celebrity endorsement is a big deal for automakers, as evidenced by the recent efforts of the Detroit Three to try and woo The Tonight Show's newest host, Jimmy Fallon, into one of their trucks.
After announcing during Wednesday night's show that he was in the market for a pickup truck, Fallon set off a firestorm of efforts on Twitter, with both Ford and Chevrolet petitioning the funnyman to test out a truck. According to Ad Age, Ford recommended the King Ranch edition of its next-generation F-150 while the show was still airing. Chevy, meanwhile, waited until the next morning to pitch a Silverado to Fallon.
The winner of this social media feeding frenzy, though, was Ram. Promoting a variation of its "Guts, Glory, Ram" tagline, the Auburn Hills-based manufacturer created the hashtag #GUTSGLORYFallon. It even went so far as to park a Ram 1500 outside 30 Rockefeller Center in New York, where The Tonight Show is filmed. On the back of the Ram sat a sign, reading "Big enough, Jimmy? Test it out," referencing a joke from the Wednesday show.

Ford Mustang SVT caught looking fierce on the 'Ring

The next-generation Ford Mustang SVT is one of the most anticipated performance cars of the moment. We've already seen it testing multiple times, but it has always been covered is some very heavy camouflage. However, Ford has just given us our best view yet of the new muscle car. According to our spy photographer, the Mustang was at the Nürburgring for high-speed testing, which meant that the Blue Oval had to remove most of the heavy obfuscation that the SVT has worn previously.
The stylish, more revealing camo makes picking out some of the more interesting details about the SVT rather easy. Starting from the front, there is the big hood scoop to feed cold air to its still mysterious engine. You can also immediately make out the model's new grille and lower front air dam. It has a vertical piece running from the bottom of the hood all the way to the ground. The aggressive styling almost gives the 'Stang the look of two fangs ready to bite down. The hood seam is even taped off here, which shows us its outline.
Around the side, it appears that the front and rear fenders are wider than stock, and the sills are certainly much larger. You can also just make out the SVT's bigger brakes behind its black wheels with a polished lip. Finally, at the rear, things appear mostly stock other than the diffuser that the exhaust outlets nestle into.