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2022 GMC Sierra Denali Ultimate vs. 2022 Ram 1500 Limited Longhorn vs. Ford F-150 Limited | Luxury truck interior face-off

GMC's new uber-expensive 2022 Sierra Denali Ultimate is the latest luxury truck to nudge toward six-figure territory. With demand for upmarket half-tons surging, GMC's otherwise-solid pickup found itself in desperate need of an interior remodel. For 2022, we're getting just that, and it appears ready to take the fight to the segment's best, including the 2022 Ram 1500 Limited and 2022 Ford F-150 Limited. Here's the new Denali Ultimate interior in all of its full-grain, open-pore glory. 2022 GMC Sierra 1500 Denali Ultimate vs. 2021 GMC Denali  Not only did the material quality and styling both improve greatly, but the new truck also gets a completely different shifter setup (truck buyers don't like column shifters anymore, apparently). It would actually be difficult to overstate the quality of the upgrade here; the photos really speak for themselves. It's also worth noting that in addition to looking significantly more upscale than the model it's succeeding, the new Denali interior also differs a bit more from its Chevy counterpart than its predecessor did. Here's the new Silverado High Country for reference: While some elements do carry over, the entire dash design is different, down to the positioning of the heating and cooling vents. While the main HVAC controls are essentially carried over, note that they're pretty much the only ones. Even the horizontal bar of switches running along the center stack is positioned differently between the two. Yep. This is a pretty big upgrade over the 2021 cabin, and clearly the range-topper in GM's truck hierarchy. But what of the competition? 2022 GMC Sierra 1500 Denali Ultimate vs. 2022 Ram Limited Longhorn Southfork This one's tough. We're going to have to spend time in them back to back, but the Ram Limited, with its various anniversary editions and other special permutations, is certainly the interior to beat. To our eyes, the Sierra's more horizontal layout is a bit more modern and perhaps luxurious-looking than the more upright cabin treatment of the Ram, but it's tough to say for certain from photos. Both the Denali Ultimate and Ram Limited carry their upscale feel into their back benches too, which is something we can't say quite as confidently about our next contestant.  2022 GMC Sierra 1500 Denali Ultimate vs. 2021 Ford F-150 Limited The Ford F-150 Limited holds its own, but it's probably the least photogenic of the models we've looked at here, at least apart from the outgoing Denali.

Former Cadillac boss Butler takes Ford tech job

When Don Butler made the surprising decision to leave his post as Cadillac's VP of global strategic development, it was a surprise. Citing a desire to "recalibrate, reassess my priorities" in that August announcement, it wasn't entirely clear where Butler - a virtual General Motors lifer after spending nearly 30 years with the company - would end up. Turns out he took a trip to Dearborn.
Butler has taken a position in the newly created position of Executive Director of Connected Vehicles and Services at Ford, where he'll be responsible for the Blue Oval's global connectivity strategy. "Not only does Don understand the connected car landscape, but probably just as important, he understands customer expectations," said Raj Nair, who, as Group Vice President of Global Product Development, is Butler's new boss. "Having a leader with technology experience both inside and outside the industry is a rare combination - we're excited to have Don join our team."
As Ford has received its fair share of flak for the sometimes recalcitrant MyFord Touch infotainment system and its Sync voice-controls, it appears that Butler has his work cut out for him.

GM, Ford, Honda winners in 'Car Wars' study as industry growth continues

General Motors' plans to aggressively refresh its product lineup will pay off in the next four years with strong market share and sales, according to an influential report released Tuesday. Ford, Honda, and FCA are all poised to show similar gains as the auto industry is expected to remain healthy through the rest of the decade. The Bank of America Merrill Lynch study, called Car Wars, analyzes automakers' future product plans for the next four model years. By 2020, 88 percent of GM's sales will come from newly launched products, which puts it slightly ahead of Ford's 86-percent estimate. Honda (85 percent) and FCA (84 percent) follow. The industry average is 81 percent. Toyota checks in just below the industry average at 79 percent, with Nissan trailing at 76 percent. Car Wars' premise is: automakers that continually launch new products are in a better position to grow sales and market share, while companies that roll out lightly updated models are vulnerable to shifting consumer tastes. Though Detroit and Honda grade out well in the study, many major automakers are clumped together, which means large market-share swings are less likely in the coming years. Bank of America Merrill Lynch predicts the industry will top out with 20 million sales in 2018 and then taper off, perhaps as much as 30 percent by 2026. Not surprisingly, trucks, sport utility vehicles and crossovers will be the key battlefield in the next few years, Car Wars says. FCA will launch a critical salvo in 2018 with a new Ram 1500, followed by new generations of the Chevy Silverado and GMC Sierra in 2019, and then Ford's F-150 for 2020, according to the study. Bank of America Merrill Lynch analyst John Murphy said the GM trucks could be pulled ahead even earlier to 2018, prompting Ford to respond. "This focus on crossovers and trucks is a great thing for the industry," Murphy said. Cars Wars looks at Korean (76 percent replacement rate) and European companies more vaguely (70 percent), but argues their slower product cadence and lineups with fewer trucks puts them in weaker positions than their competitors through 2020. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2016 Chevrolet Silverado View 11 Photos Image Credit: Chevrolet Earnings/Financials Chrysler Fiat Ford GM Honda Nissan Toyota study FCA