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Shelby Baja 700 takes Ford F-150 SVT Raptor to the next level

The Ford F-150 SVT Raptor can be called many things, but "underpowered" is not one of them. Still, that's never going to deter a company like Shelby from taking the off-road monster even further. Pictured here is the Baja 700, an even more extreme take on the Blue Oval's outgoing performance off-roader. The legendary Ford tuner has fitted it with a new supercharger, throttle body, injectors, heat exchanger and Borla exhaust, boosting output to over 700 horsepower. Of course Carroll's boys didn't stop there, thoroughly reworking the suspension with 3-inch King coilovers, bypass rear shocks, Rogue Racing upper and lower control arms and more, fitted to 18-inch matte black wheels with BFGoodrich K02 off-road rubber. Naturally, it's got the requisite graphics and badging to go with it all, along with a skid plate and a reworked interior by Katzkin and a three-gauge dashboard pod. Only 50 examples will be made, each priced at $45,000 – over and above the price of the base vehicle, which sells for about the same. So you're looking at a good $90k for this monster truck, before auxiliary lighting and other options are taken into account. Related Video:

STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.

Lincoln recycling tree fibers into new MKX armrest

Want to hug a tree, or at least a really small part of one. Then set your arm down on one of those armrests in the 2014 Lincoln MKX crossover. The US automaker is working with Weyerhaeuser and Johnson Controls on a tree-based, cellulose-reinforced polypropylene material used in the component that connects the armrest to the floor console, Wards Auto says. With properties similar to plastic, the tree-based material replaces fiberglass and is about six percent lighter. No big deal for now, but if the material starts getting used for things like battery trays and interior storage covers, that loss in weight may eventually start adding up enough to boost fuel economy a bit, providing a green double bonus. Lincoln parent Ford, which isn't saying how much more (or less?) it costs to use the new material, established its Biomaterials and Plastics Research team in 2001. In 2007, the company began using soy-based foam in car seats used for models such as the Lincoln Navigator and Ford Mustang and has since broadened biomaterials use to components like floormats and cupholder inserts. Ford also used recycled plastic bottles from the 2012 North America International Auto Show for seats in the Focus Electric.