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Ford C-Max spot aimed squarely at Cadillac ELR 'Poolside' hubris [UPDATE]

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

Ford announces fix for 2021 Expedition and Lincoln Navigator fires

In the middle of May, Ford announced a recall of around 39,000 Ford Expeditions and Lincoln Navigators from the 2021 model year due to fires starting under the hoods of the SUVs. At the time, Ford had received 16 incident reports, 14 of them happening with rental vehicles. The automaker cautioned owners to park their vehicles outside and away from structures while engineers figured out what was happening and how to fix the problem. Since that May announcement, five more fires have been reported, four of them rental vehicles, and there's been one burn injury. The company announced it understands the problem and has a fix, at the same time widening the scope of potentially affected vehicles. Instead of recalling 39,013 units built between December 1, 2020, and April 30, 2021, the recall now includes 66,221 vehicles assembled from July 27, 2020, to Aug. 31, 2021. The suspected culprit is a circuit board provided by a supplier that changed manufacturing location during the pandemic. Ford's press release on the matter stated that "circuit boards produced at this facility are uniquely susceptible to a high-current short." The affected vehicles are fitted with either an 800-watt or 700-watt cooling fan system. About a third of the recalled population are fitted with the former, and should get a quick fix at the dealer. On these SUVs, techs will inspect the battery junction box. If they find evidence of melting, they'll replace the whole box. If not, they'll simply remove the engine fan ground wire that runs to the battery junction box; since this ground relay is redundant, the change doesn't alter operation of the fans.  Owners with the 700-watt system might need to wait until September for a fix. These vehicles need an auxiliary relay box with a wire jumper, but the parts aren't available now.   Ford's notifying all owners via the FordPass app, and will follow up with owners of the 700-watt cooling system once the parts are in stock. Until their vehicles are fixed, Ford says the SUVs are safe to drive but that they should still be parked outside and away from structures. The somewhat mixed messaging — 'Yes, your cars are safe to drive, but they could catch fire so don't park them near anything flammable' — encouraged a group of owners to file suit against Ford. Owners with questions can contact Ford customer service at 866-436-7332 and reference recall No. 22S36.

John Hennessey's personal 2015 HPE700 Supercharged Ford Mustang GT hits 195 mph

Dressed in a coat of menacing black paint, the 2015 Hennessey Performance HPE700 Supercharged Ford Mustang GT definitely looks like one mean muscle machine. The 717-horsepower 'Stang proved that it can back up that aggressive appearance recently when company founder John Hennessey took his personal example to see just how fast it would go. The result down the 1.1-mile straight at the Continental Tires Proving Grounds in Uvalde, Texas, was over 195 miles per hour. The Mustang is nothing but a black blur and wall of supercharger wail as it buzzes by the camera at top speed. Despite the strong result, Hennessey doesn't seem done with the 'Stang yet. The car still seems to be pulling when it hits the rev limiter, and there's some straight track left ahead. After getting out, John Hennessey immediately says he thinks 200 mph is possible. The heart of the HPE700 is a 2.9-liter Roots-Type supercharger running at 7.25 psi. That's a pretty massive blower, especially when considering the 2.4-liter unit on the Hellcat V8. The engine also gets upgrades like improved injectors, a new fuel pump, stainless steel exhaust and recalibrated management. The company claims the upgraded Mustang can hit 60 in around 3.6 seconds and do the quarter-mile in 11.2 seconds at 131 mph. Prices for the package start at $59,500, but this one would would ring up for $65,874. Hennessey Performance is limiting production to 500 of them for the 2015 model year. 2015 HPE700 Supercharged Mustang Rockets to 195.2 mph John Hennessey takes his personal Mustang GT on a Texas road trip Uvalde, Texas-Everything is bigger in Texas, especially when it comes to automotive performance. Texas also lays claim to the highest posted speed limit in America at 85 mph. Enter the team from Hennessey Performance Engineering (HPE) who are located just west of Houston. John Hennessey and his merry band of performance car builders like to go fast, so much so that they have their own 1/4 mile dragstrip next to their workshop. Recently, the Hennessey team wanted to test their 717 horsepower HPE700 Supercharged Mustang development car (John's personal car and occasional daily driver) beyond the 130+ mph speeds that they have seen on the dragstrip. "Thankfully, we had recently received an invitation from the guys at the Continental Tires proving grounds in Uvalde to come over and do some testing on their 8.0 mile high speed oval", said Hennessey.