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Plethora of 2015 Ford F-150 customs runs the gamut at SEMA

Of Ford's customized trucks, two feature the name of famous Ford racers.
Of all the OEMs making appearances at the 2014 SEMA show, Ford owns arguably the most significant group of vehicles, thanks to its new 2015 F-150 and Mustang. While you can look for our Mustang coverage soon, we've managed to sneak out and get snaps of some of a few of the F-150s on display at the company's sprawling, 20,000-square-foot display (look for even more aftermarket F-150 goodness in the coming days).

Ford files trademark for 'EcoBeast' moniker

Ford has done some performance stuff with its EcoBoost line of vehicles, most notably with its Focus and Fiesta ST, the new, turbocharged Mustang and the luke-warm Taurus SHO and F-150 Tremor, but it's kind of avoided going wholly bonkers. That could be set to change quite soon, judging by a trademark filing with Uncle Sam. Ford has registered the name EcoBeast with the United States Patent and Trademark Office, listing it as "automobiles and automobile engines," according to the team at Motorlix, which discovered the filing. As always, it bears mentioning that companies are constantly filing trademarks, even if a good or service never emerges with said name. We agree with Motorlix, though – it seems highly unlikely Ford is going to just let this name languish. What vehicle or engine will wear this new badge is the real question. We're leaning towards something F-150 related, based on our last round of spy photos of the new SVT Raptor, although it's impossible to say for certain what the Blue Oval has planned. Here's hoping we find out in just a few weeks when Ford brings basically all of its performance merchandise to the 2015 Detroit Auto Show. Until then, let us know what you think Ford is planning with the EcoBeast.

Autoblog Minute: Ford's EV Consumer Satisfaction Survey

Survey says, drivers that go green stay green. Ninety-two percent of plugged-in Americans said they planned to buy electric again. Autoblog's Adam Morath reports on this edition of Autoblog Minute. Show full video transcript text [00:00:00] Survey says, drivers that go green stay green. I'm Adam Morath and this is your Autoblog Minute. Ford commissioned a survey of 10,000 electric vehicle owners, posing the question: What would will you buy next? 92 percent of plugged-in Americans said they planned to buy electric again, citing a preference for clean tech and the instant power provided by an electric motor. But what about drivers who live in states with fewer or no plug-in incentives? [00:00:30] Autoblog spoke with Stephanie Janczak who works with electric vehicle technology at Ford: [00:01:00] [STEPHANIE JANCZAK INTERVIEW] Low gas prices and rising truck sales may have stalled EV adoption in the U.S. but Ford's survey shows high satisfaction amongst current EV customers. Begging the question, what will you buy next? Let us know in the comments. For Autoblog, I'm Adam Morath. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals.