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Ford's Farley will challenge dealers to cut EV cost to customers by $2,000

DETROIT — Ford Motor Co Chief Executive Jim Farley will go to Las Vegas next week to roll the dice on a strategy to convince dealers to cut as much as $2,000 from the cost of delivering an electric vehicle to a customer. Ford has told dealers that one key topic for the meetings will be a discussion of new agreements that would govern how dealers sell Ford's expanding lineup of electric vehicles. Farley told analysts in July that Ford needs to cut $2,000 a vehicle out of selling and distribution costs to be competitive with Tesla Inc and other electric vehicle startups that sell directly to consumers without franchised dealers. About a third of those savings could come from what Farley called a "low inventory model," where customers order a vehicle and Ford ships it to the customer, rather than stocking vehicles on dealer lots for weeks or months. "We think that's about -- worth maybe $600, $700 in our system," Farley told analysts. Tesla can also adjust prices rapidly on its website, and keep most of the gain from a price increase. Ford declined to comment other than to say “we are excited to meet next week with our North America dealers to grow and win together.” Dealers said they expect Ford to outline minimum investments for charging stations and other equipment to support electric vehicle customers. A key question will be how quickly dealers will be required to install chargers, which dealers said can cost as much as $500,000. "The manufacturers so far have let us scale into it and I think Ford will hopefully do the same thing. You just can't say, 'Listen, we're going to sell 2 million electric cars five years from now and we expect you to put in five superchargers,'" said Rhett Ricart, owner of Ricart Ford, a large dealership in Columbus, Ohio. Tesla's success at selling electric vehicles without franchised dealers is putting pressure on all established automakers to overhaul their retail networks. A shift by Ford to a Tesla-style build to order system could come with caps on the profit margins dealers can earn on a new vehicle sale, some dealers said. "I see dealer margins still being very competitive, but they are going to shift," Farley said in July. Ford intends to put more emphasis on selling products and services after the initial vehicle sale, he said. Dealers said state franchise laws could give dealers leverage to resist efforts by Ford to set fixed prices or fixed fees for delivering electric vehicles.

Ford Focus RS configurator hits the Internet

Ford made waves yesterday when it drooped the performance and pricing details on the new Focus RS. Perhaps keen to keep the momentum going, the Blue Oval has launched the configurator for its new fire-breathing hot hatchback. As configurators go, this is a lot like the Ford's other build-your-own tools, only it's even more limited. The total list of options on the new Focus RS is quite light. You can pick from one of four colors, including the stylish Nitro Blue shown above, while there are just two interior upholstery schemes – partial black leather and full black leather for the standard Recaro seats. Your decision there will ultimately inform just how pricey your Focus RS will get. Opt for the full leather interior and you'll be stuck with the so-called RS2 package, which adds heated, powered front seats, a heated steering wheel, heated mirrors, and navigation to the standard SYNC3 infotainment system. Oh, and it'll also drive the price up by $2,785. Other options include a handsome set of 19-inch wheels, with the option of ultra sticky Michelin Pilot Sport Cup 2 tires. The wheels alone are a $1,395 option while adding the tires runs the price up $595, which is a bargain considering how pricey 19-inch PS Cup 2s are. The final option is a simple sunroof, priced at just $895. As you can see above, we've built our ideal Focus RS, finished in Nitro Blue with the 19-inch wheels, RS2 package (we live in Michigan, after all) and standard Michelin rubber. Yep, we passed on the more aggressive tire, with blame going to replacement costs. The total price comes to $41,480. Head on over to Ford's website and build your very own Focus RS, and then head back here and let us know how you optioned it, down in Comments. Related Video:

2022 Chevy Silverado ZR2 vs Ford F-150 Raptor and Ram 1500 TRX Spec Comparison

The 2022 Chevy Silverado refresh brings a new top dog off-road Chevy, the Silverado ZR2. It has the biggest V8 available, flashy looks, trick suspension and other off-road goodies. And naturally, that means people will be comparing it with the other top-rung off-road trucks, the Ford F-150 Raptor and the Ram 1500 TRX. As such, we've assembled the specifications available so far to see how the three super trucks compare. Having just been revealed, there are a few things we don't know about the ZR2, such as fuel economy and some other suspension details, but we know quite a lot. And from what we know, the ZR2 has some interesting positives and negatives compared to the other trucks. First, it's pretty clear that the ZR2 isn't as extreme as the Raptor and TRX. We wouldn't be surprised if Chevrolet insists they aren't direct competitors. Specifically it has the least power and torque by a fair margin, the smallest tires and the least ground clearance. Still, it's not completely fighting with an arm tied behind its back. It's the narrowest by a significant margin, which is good for tighter trails. It also has the best towing and payload capacity, and the approach, break-over and departure angles are quite competitive despite the "little" tires. It's also the only one to boast a locking front differential in addition to a rear locker. The Raptor can be had with a limited-slip front differential, and the TRX only gets an open front differential. Check out all the specific numbers in the chart below, as well as additional stories on the trucks featured below. Other reviews and deep dives about the new Silverado, F-150 Raptor and Ram 1500 TRX 2022 Chevy Silverado 1500 Reveal In addition to the new ZR2, the Silverado line also gets new interiors, an upgraded four-cylinder and other updates.   2021 Ram 1500 TRX First Drive Review Our review of the Raptor's chief competitor, the mighty TRX. That just sounds like we're talking about Jurassic Park.   2021 Ram TRX Suspension Deep Dive and RTI ramp test Follow along with engineer Dan Edmunds as he takes you under the TRX and explains everything there is to know about its suspension -- and how it's able to do what it does.