93 Mustang Lx Hatchback 5.0 on 2040-cars

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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

Ford F-150 production hampered by frame shortage

If anyone has questions about how Ford's new aluminum-bodied F-150 will hold up, it's not buyers. Orders are so strong for the fullsize pickup that competitors General Motors and Ram are discounting their offerings to hold onto market share. It's a shame for the Blue Oval then, that it can't build all the trucks it needs because frame supplier Metalsa isn't delivering enough frames. Neither Ford nor Metalsa has said what the problem is, but Ford employees are at Metalsa's Kentucky plant trying to get it sorted out, Automotive News reports. Overtime shifts at the Dearborn Truck Plant and the Kansas City Assembly Plant have been canceled due to the shortage that's been a problem for at least two months now. The issue is exacerbated by this being the changeover period in production from the old model to the new, which comes with its own issues. That would help explain why even though Dearborn production finished ramping up in January, output in April was down 9.2 percent compared to last year, according to AN. Transaction prices are up for the new truck, but overall F-150 production in Q1 was down 40 percent, and missing product means missing profits. Combined with the production drop for the new Ford Edge, the company's Q1 bottom line was robbed of $1 billion. It isn't clear when the frame issue will be solved, but workers at the plants are ready to run "all-out" when it is. Related Video: News Source: Automotive News - sub. req.Image Credit: Copyright 2015 Drew Phillips / AOL Plants/Manufacturing Ford Truck kansas city assembly plant

Road tripping in a Ford Fusion Energi PHEV

Following my earlier Chevy Cruze Diesel trip and recent press-launch drives of Volvo XC90 and Hyundai Sonata plug-in hybrids, an opportunity arose for another road trip. I wanted to do it in a plug-in hybrid, primarily to learn whether its higher price vs. gas-powered and conventional hybrid versions of the same vehicle – is justified by its capability to operate as an EV, burning no fuel at all with its engine off, at least for short distances. I've been skeptical of plug-in parallel hybrids. As I've written before, I've been skeptical of plug-in parallel hybrids because they are generally good for very limited electric miles (typically 10-15, depending on driving style, terrain, and temperature) at fairly leisurely speeds before their engines kick in. But I've recently spent time in two new examples – the 2016 Volvo XC90 T8 and the 2016 Hyundai Sonata PHEV – that offer more EV range, mostly because they tote bigger (thus more expensive) batteries. Both promise 24-25 miles of battery-only range, and the latter can recharge on the fly. Unfortunately, neither was yet available for my July road trip, nor was a Honda or Toyota plug-in, but Ford anted up a Fusion Energi borrowed from its Marketing department. "The state-of-the-art lithium-ion battery and electric motor combined with the gasoline engine offers maximum efficiency," says Ford about it. "This strategy offers the best of both worlds, providing the 2016 Ford Fusion Energi the capability to be driven as an electric vehicle for short trips and as a hybrid for longer trips." I've been a fan of Ford's Fusion since the first-generation debuted a decade back, and the handsome Gen II version launched for 2013 has been Detroit's best answer to the Honda Accord/Toyota Camry/Nissan Altima Japanese juggernaut in the popular US mid-size sedan segment. Beyond its leading-man looks, it offers an array of highly-functional features (some exclusive), a choice of three gas engines (a base 2.5-liter four and 1.6-liter and 2.0-liter direct-injected, turbocharged EcoBoost fours) and both parallel and plug-in parallel hybrid versions. The regular hybrid originally boasted 47 mpg before Ford adjusted it to be more realistic. The gas engines drive through a 6-speed automatic transmission (a 6-speed manual is standard with the 1.6-liter EcoBoost), the hybrids through an electric continuously variable transaxle (eCVT), and all-wheel drive is available with the 2.0-liter EcoBoost four.