2014 Ford Mustang V6 Premium on 2040-cars

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Performance cars driving sales gains

We're living in a fantastic time for performance cars. For drivers, there are a bevy of exciting models either already here or on the way that cater to different demographics within the niche, like the 2016 Mazda MX-5 Miata, Ford Shelby Mustang GT350 and Dodge's Hellcat-powered products. While trucks and crossovers still offer a booming market at the moment, sporty vehicles are another way for automakers to make some cash, too. According to Ford Performance director Dave Pericak speaking to Automotive News, "Performance vehicle sales around the world continue to grow – with sales up 70 percent in the United States and 14 percent in Europe since 2009." Automakers love this popularity because the sporty models create a perfect storm to make big money on each sale. One reason for the strong margins is that performance vehicles are generally based on existing models or platforms. That keeps development costs lower and allows for a focus on tech like turbocharging or light-weighting to subsidize investments for future products. When it comes time to arrive in the showroom, automakers can load them with equipment, according to Automotive News. With transaction prices already growing thanks to longer loans, buyers have been willing to pay more as of late, as well. The customers in the segment also tend to be younger and more affluent. For example, 30 percent of customers for Ford's ST models have a household income over $100,000 and Millennials buy them twice as much as other products from the brand, according to Automotive News. Despite popular myths, young people still like to drive, which could mean possible return customers. The performance trend certainly isn't on the wane yet. In fact, vehicles like the 2016 Chevrolet Camaro, Ford Focus RS and Fiat 124 Spider show more fun is on the way. Related Video: Featured Gallery 2014 Ford Fiesta ST View 47 Photos News Source: Automotive News - sub. req.Image Credit: Scott Olson / Getty Images Ford Car Buying Car Dealers Performance sales performance car

2015 Ford Mustang: Obsessively covered [w/videos + poll]

Here at Autoblog, we've officially stamped December 5, 2013, as Ford Mustang Day. Sure, the sixth-generation Pony Car started leaking out onto the web days ago, but all of the official, non-embargoed hotness has come out today. And man, there's been a lot.
In terms of new car debuts, this is a really big one - not unlike all of the Corvette madness that kicked off the 2013 automotive season. So to make sure you haven't missed anything, here's a wrap-up of everything you need to know about the 2015 Ford Mustang.
Deep Dive: 2015 Ford Mustang

Mustang pinball game will feature art by Ford GT designer

To celebrate 50 years of Mustang, Ford and Stern Pinball are collaborating on a new pinball machine that will feature the muscle car in all its glory, Polygon reports. Even better, Camilo Pardo, the guy who designed the Ford GT, will provide art for the table; Tanner Foust, Top Gear USA host and professional driver, will handle narrating duties; and a Sony Music soundtrack spanning five decades will provide the tunes.
"The Mustang is one of the most iconic, American cars ever made... What better way to celebrate 50 years of Mustang than with the launch of the Ford Mustang pinball game?" says Stern Pinball CEO Gary Stern.
Watch the promotional trailer for the upcoming Mustang pinball machine below, which will have to hold you over until pricing and availability are announced in early 2014.