2013 Ford Mustang Boss 302 on 2040-cars

Auto blog

China's woes sandbag Detroit automakers

Through the first six months of this year, China's auto market is actually up 8.4 percent from the same period in 2014. Still, automakers aren't optimistic after June's 3.2 percent dip in year-over-year sales. Last month marked the first drop in China since February 2013, and the decline could extend through the coming months, which is a concern according to a number of analysts. In Detroit, General Motors might take the brunt of the damage, but Ford could feel some heat too. The China Association of Automobile Manufacturers is already responding to the June dip by predicting annual sales to grow only three percent this year, rather than seven percent that had been predicted earlier in the year, according to The Detroit News. Ford and GM will both release their second quarter earnings before the end of July, and those figures will give the industry a much better idea about the automakers' performance in China. Due to China's massive growth, both Ford and GM have made significant investments there. In 2014, GM announced $14 billion to make the country a focal point, including a goal of 5 million annual sales. Ford, for its part, opened 88 new Chinese dealers in one day alone last year. It has also been working to grow Lincoln since the brand's launch in 2014.The Detroit News took a much deeper look into Detroit's exposure in China, with the overall gist being that we're all uncertain about how things are going to shake out. Some industry analysts feel this is just a temporary blip, while other are much more worried. If you have any interest in the auto market there or its affect on the Big Three, the piece is well worth a read. News Source: The Detroit NewsImage Credit: Greg Baker / AP Photo Earnings/Financials Read This Ford GM

Ford to reveal Vignale sub-brand with special Mondeo in Frankfurt

Ford says that 10-15 percent of its customers in Europe want their cars to be set apart from regular Fords - even those wearing the top Titanium X trim - and the Blue Oval will answer them with the Vignale sub-brand. The new brand proposes a more upscale look and a much-improved dealership experience, Autocar reports. The Vignale Mondeo will debut at the Frankfurt Motor Show to kick off the new endeavor.
The first Ford to receive the Vignale treatment will be the 2015 Mondeo, a Euro-only model, followed by the new S-Max and Edge. The Vignale Mondeo is set apart visually from other Mondeos by a chrome grille and chrome door handles and mirror caps. Mondeo badging will be deleted - only Vignale badging will make an appearance.
The interior will get a more upscale flavor, as well, with quilted leather seats and door trim and leather covering the instrument panel, center console and steering wheel. A Vignale-badged storage drawer will be installed in the trunk, and in-car Wi-Fi is available.

You can now Uber a Ford F-150 for tailgating at NFL games

The Ford F-Series has been named as the official truck of the NFL, whatever that means. To kick things off, the automaker is giving fans in New York the ability to order a "Built Ford Tough Tailgate Truck" on demand through Uber. The NFL-backed tailgate F-Series trucks will bring fans tailgate food, tickets, and merchandise. The ability to get a tailgate truck through Uber is currently limited to New York, but Ford will also offer a tailgate tour in various cities where NFL fans can win tailgate parties, tickets to games, and access to their own Ford tailgate truck. The sponsorship is for three years and includes America's best-selling truck, the Ford F-150, along with the automaker's Super Duty trucks. Ford is also giving NFL fans the ability to enter the "Built Ford Tough Toughest Ticket" sweepstakes for a chance to win Super Bowl LI tickets, along with a new 2017 Ford F-Series Super Duty decked out to showcase the winner's favorite football team. The NFL has partnered with various automakers in the past, with the most recent being a four-year deal with Hyundai in 2015. The Korean automaker is currently the official car, SUV, and luxury vehicle of the NFL, which conveniently leaves a spot for Ford's F-Series trucks to slot into. Hyundai took the sponsorship from General Motors, which had been a sponsor since 2001. Ford's new sponsorship comes at the perfect time as the new season official starts tomorrow with the Carolina Panthers taking on the Denver Broncos. Related Video: Featured Gallery 2017 Ford F-Series NFL Sponsorship News Source: FordImage Credit: Ford Celebrities Marketing/Advertising Ford Hyundai Truck Special and Limited Editions sponsorship