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Ford tweaking Model E dealer program to address dealer concerns

Ford's been working on its strategy and sales reorganization for a couple of years, the initiative that created the Blue (ICE), Pro (commercial), and Model E (electric) divisions. On the Model E side, part of continuous reworking of the EV arm has been in response to dealer lawsuits filed in numerous states, since Model E not only stipulated investments of anywhere from $500,000 to $1.2 million, the automaker initially wanted dealers to set no-haggle pricing, offer remote pickup and delivery for service appointments, and build chargers that would operate around-the-clock. Another big part of the tweaks to Model E is the continually unstable ground the entire electric project is built on. As part of understanding what dealers are facing and how to keep the electric wheels turning, Automotive News reports that the automaker held 11 meetings with dealers this year in six cities. Based on the feedback, more changes are coming to Model E as soon as next month.   During the roadshow, Ford told dealers to pause their investments into getting certified for Model E. This directive followed a corporate change in plans as Ford pulled investments in battery-electrics in favor of consumers' choice for hybrids. The head of Ford Blue — the internal-combustion-powered division that, with Ford Pro, has been paying the bills as Model E posts big losses — told AN, "We don't want them to make any decisions between now and the middle of June, when you can maybe have a more informed decision-making process based off what we work out with council in the next few weeks." One change has already been made public, the VP of EV programs telling an AutoNews business conference audience, “What weÂ’re finding is more dealers want to be involved in it and we donÂ’t want to be exclusive to just a handful, and so weÂ’re making a change where weÂ’re opening up that and not requiring as many certifications or investments for a dealer to participate in the EV revolution." Don't take that comment as a revelation; since the beginning, dealers complained about being excluded and needing to throw so much money at the program. Take that comment as Ford needing to find a better way in the "rapidly changing" environment. The official list of updates won't come until next month, when Ford meets its dealer council, and it should touch on topics beyond EVs.

Ford applies to trademark term 'Lincoln eGlide'

There's an epilogue to Ford's recent announcement that it's giving up on a battery-electric Lincoln co-developed with Rivian. The MachEClub forum discovered that just a week ago, Ford applied with the U.S. Patent and Trademark Office to trademark the term "Lincoln eGlide." The goods and services category details use for "Motor vehicles, namely, passenger automobiles, sport utility vehicles, electric vehicles and structural parts and fittings; electric vehicles, namely, passenger automobiles, sport utility vehicles, and structural parts and fittings." Living in an age where a small "e" is shorthand for "electric," and Ford having specified electric vehicles in the patent, the go-to guess is that this is for an electric vehicle. The inclusion of non-electric motor vehicles injects a little fuzziness. Tesla's trademark on the Model S specifies "electric automobiles" only, whereas Rivian's trademark for the R1T seeks coverage for "land vehicles" and just about every part found in or on a land vehicle.   Since Ford must have known about the end of the Rivian effort when it applied for the trademark, we suppose Lincoln has got some kind of eGlide coming no matter what. Lincoln refers to the theme of its latest cabin designs, as in the Aviator and Corsair, "Quiet Flight," and the road-scanning adaptive suspension on the Lincoln Aviator is called "Air Glide," neither term being trademarked. This leads our suspicions to eGlide becoming a vehicle component that could potentially serve a model with any powertrain, not necessarily battery-electric only, and eGlide won't be the name of the Lincoln EV that Ford says is still on the way. Another clue is that Ford included the word "Lincoln" in the term. Trademarked vehicle names such as Aviator and Corsair don't include the make, but services for vehicles do, such as the trademarks for Lincoln Connect and Lincoln Co-Pilot 360. We'll admit that a little bit of hope informs this line of thinking as well. Ford having done Lincoln the fabulous service of giving Lincolns terrific names, we'd be aghast if the Corsair and Navigator had to share showroom space with an eGlide. We've no choice but to wait for a retail product to provide answers. In the meantime, if we could just get to the bottom of this "Fastor Charge" trademark, and what's this bit about "Vandemonium?"   Related Video:        

2016 Ford F-150 gets Sync 3, appearance packs

After the groundbreaking move to aluminum for the bodywork of the 2015 Ford F-150, it's easy to understand Ford keeping the updates light for the 2016 model. However, while there are no drastic changes for the upcoming model year, customers will benefit from a few tiny tweaks. Among the biggest improvement to the truck's usability is the move to the Blue Oval's latest Sync 3 infotainment system to replace Sync with MyFord Touch. Now running on Blackberry's QNX, the software claims to be faster and more intuitive. It also means a redesigned screen layout. As a pickup, the F-150 is meant to work, and Ford's trying to make that a little easier with the newly available Pro Trailer Backup Assist. When activated, drivers turn a knob in the direction they want the trailer to go. From there, the truck makes the necessary steering changes and limits the speed. Finally, for buyers wanting some extra style, Ford is bringing some updates to the exterior. Shadow Black and Lithium Gray are new colors that replace Tuxedo Black and Guard Metallic, respectively. There are also now brawny looking Special Edition Appearance Packages for the XLT and Lariat (pictured above) that include 20-inch anodized aluminum wheels, black running boards, smoked headlights, and side graphics. Both have a dark grille but with red accents on the Lariat and black mesh on the XLT. Inside, the seats feature Alcantara inserts with red bolsters, and crimson accent stitching is throughout the cabin. Finally, there is also the previously announced compressed natural gas prep pack. Feel free to read all about the new 2016 F-150 in the press release below. 2016 F-150 CONTINUES TO INNOVATE WITH AVAILABLE PRO TRAILER BACKUP ASSIST, ALTERNATIVE FUEL CAPABILITY AND SYNC 3 Pro Trailer Backup Assist helps make backing up a trailer as easy as turning a knob New Special Edition Appearance Packages available on XLT and Lariat with unique wheels, graphics and finishes Compressed Natural Gas/Propane gaseous fuel prep package available for 5.0-liter V8-equipped F-150s, helping reduce operating costs and tailpipe CO2 emissions The 2016 Ford F-150, part of Ford F-Series, America's best-selling truck for 38 years, continues to innovate with the addition of breakthrough towing technology, new Special Edition Appearance Packages, SYNC 3 and alternative fuel capability. All-new Pro Trailer Backup Assist makes it easier for drivers of all skill levels to back a trailer up to launch a boat or park in a driveway.