1993 Ford Mustang Gt Hatchback 2-door 5.0l on 2040-cars

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Performance cars driving sales gains

We're living in a fantastic time for performance cars. For drivers, there are a bevy of exciting models either already here or on the way that cater to different demographics within the niche, like the 2016 Mazda MX-5 Miata, Ford Shelby Mustang GT350 and Dodge's Hellcat-powered products. While trucks and crossovers still offer a booming market at the moment, sporty vehicles are another way for automakers to make some cash, too. According to Ford Performance director Dave Pericak speaking to Automotive News, "Performance vehicle sales around the world continue to grow – with sales up 70 percent in the United States and 14 percent in Europe since 2009." Automakers love this popularity because the sporty models create a perfect storm to make big money on each sale. One reason for the strong margins is that performance vehicles are generally based on existing models or platforms. That keeps development costs lower and allows for a focus on tech like turbocharging or light-weighting to subsidize investments for future products. When it comes time to arrive in the showroom, automakers can load them with equipment, according to Automotive News. With transaction prices already growing thanks to longer loans, buyers have been willing to pay more as of late, as well. The customers in the segment also tend to be younger and more affluent. For example, 30 percent of customers for Ford's ST models have a household income over $100,000 and Millennials buy them twice as much as other products from the brand, according to Automotive News. Despite popular myths, young people still like to drive, which could mean possible return customers. The performance trend certainly isn't on the wane yet. In fact, vehicles like the 2016 Chevrolet Camaro, Ford Focus RS and Fiat 124 Spider show more fun is on the way. Related Video: Featured Gallery 2014 Ford Fiesta ST View 47 Photos News Source: Automotive News - sub. req.Image Credit: Scott Olson / Getty Images Ford Car Buying Car Dealers Performance sales performance car

Ford previews updated Police Interceptor Utility for Chicago debut

With more law enforcement agencies across the United States alone than we'd care to count (or ever encounter), selling police cars means big business for American automakers, with Ford, Chevy and Dodge competing to fill the motorpools of every police department, sheriff's office and government agency in the land. For its part, Ford offers the Taurus-based Police Interceptor sedan and the Explorer-based Police Interceptor Utility, and it's preparing to unveil a revised version of the latter at the upcoming Chicago Auto Show in the same city where it's built. Dearborn hasn't given us much to go on with this teaser, showing just a darkened front shot of the vehicle in question with its emergency lighting all aglow. But it's fairly clear that the Interceptor Utility has been given many of the same updates applied recently to the Explorer on which it's based. That starts with the revised sheet metal, but considering that the Interceptor Utility exclusively packs V6 power, the 2.3-liter EcoBoost four that was one of the biggest updates to the civilian Explorer isn't likely to carry over. Ford does, however, promise that the revised Police Interceptor Utility will be "even better" than the model it replaces" and pack "more high-tech features." Related Video:

Mustang Cobra Jet prototype garners $200k for charity at Barrett-Jackson

A few weeks ago we brought you news of a one-off Mustang Cobra Jet that Ford was donating to charity. The car was set to be auctioned off by Barrett-Jackson in Las Vegas to benefit the National Multiple Sclerosis Society. Now that auction has taken place, bringing in an impressive $200,000 for MS research.
That's a lot of zeros for a Mustang, much less one you can't even drive on the street. But the unique pony car, bearing serial number 2014 BJMS CJXX1, packs a 5.0-liter supercharged V8, competition gearbox, wheelie bar, roll cage... all you could want, in short, in a turn-key drag racer. And all that for a good cause.