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Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.

Ford 1.0L takes third-straight International Engine of the Year award

Ford's 1.0-liter EcoBoost is proving to be The Little Engine That Could, and it continues to acquit itself well, finding favor as one of the best powerplants in the world. To confirm it yet again, the tiny mill just won the International Engine of the Year award for the third year in a row, likewise also nabbing the title in the Sub 1.0-liter category.
Packing 123 horsepower and 148 pound-feet of torque with overboost (125 lb-ft normally), the tiny engine combines impressive power in a size small enough to be a carry-on item for a commercial flight. US buyers only got a taste of the award winner in the 2014 Fiesta, while the 1.0 EcoBoost has been available throughout the Ford lineup in Europe for a few years now. American sales have reportedly been strong, however, and next up in the US, the mill will find its way into the 2015 Focus.
The panel of 82 jury members from 34 countries also named the Mercedes-AMG 2.0-liter turbo found in the A45, CLA45 and GLA45 AMG models with 355 hp and 332 lb-ft as the best New Engine for 2014. The electric powertrain from Tesla won Green Engine prize, and the 4.5-liter V8 from the Ferrari 458 Italia took home the honor of top Performance Engine yet again. You can check out all the winners below, and scroll down further to read Ford's celebratory announcement of its award.

Driving Civic and Elantra Hybrids, and big Ford Maverick updates | Autoblog Podcast #842

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Road Test Editor Zac Palmer. They discuss the week in car news first, leading off with the updated 2025 Ford Maverick that adds a Lobo sport truck variant and an AWD hybrid. Next, they chat some Cadillac news with the reveal of the stunning Sollei convertible concept and the refreshed 2025 Escalade. After the news, the two focus on what they've been driving over the past couple of weeks. They start with the Fiat 500e, then move along to a comparison between the refreshed Hyundai Elantra Hybrid and totally-new Honda Civic Hybrid. Lastly, there's a discussion of the new Infiniti QX80 and the STI mods applied to our long-term Subaru WRX. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #842 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown News 2025 Ford Maverick Lobo 2025 Ford Maverick adds AWD hybrid version Cadillac Sollei revealed 2025 Cadillac Escalade refresh What we're driving 2024 Fiat 500e 2025 Honda Civic Hybrid 2024 Hyundai Elantra Hybrid 2025 Infiniti QX80 Long-Term 2023 Subaru WRX Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related Video:  Cadillac Sollei is an electric convertible concept This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.