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Ford Fiesta 1.0L EcoBoost sales robust in early going

Okay, okay, okay, so I was just a smidge wrong. Those that read my review of the Ford Fiesta with the new 1.0-liter, EcoBoost engine will know that while I really enjoyed the torquey little three-cylinder, I was concerned that Ford's decision to force 1.0-liter owners into a manual transmission, steel wheels and one trim level might hurt sales of the new engine. I was also concerned that the promised 45-mile-per-gallon highway rating wouldn't be enough to tempt buyers into trying an engine that's so far outside of what the general public is use to. My concerns, though, seem to have been for naught.
While not doing a booming business on the triple-equipped Fiesta, Ford is seeing a take rate of four to eight percent per month in the engine's first few months on sale. Now, four to eight percent might not sound like a lot - if, like last year, the Fiesta sells around 71,000 units, there'd be barely 5,600 1.0-liter models on the road. It is also small potatoes relative to the take rate on EcoBoost-equipped vehicles across the Ford range, which US sales analyst Erich Merkle estimates to be roughly 35 to 40 percent of retail sales. Still, according to The Detroit News, the 1.0-liter is getting adopted at roughly the same rate as the sparkling Fiesta ST, which should be a solid indication of just how well this little engine is doing.
The 1.0-liter's success "really speaks volumes, not just to what we're doing with the Fiesta, but with EcoBoost in general," Merkle told Autoblog.

Bill Ford op-ed argues we can't just build and sell more of the same cars

It's hardly a secret that the auto industry is undergoing an enormous, tectonic shift in the way it thinks, builds cars and does business. Between alternative forms of energy, a renewed focus on low curb weights and aerodynamic bodies, the advent of driverless and autonomous cars and the need to reduce the our impact on the environment, it's very likely that the car that's built 10 years down the line will be scarcely recognizable when parked next to the car from 10 years ago.
Few people are as able to explain the industry's many upcoming changes and challenges as clearly as William Clay Ford, Jr., better known as Bill Ford. The 57-year-old currently sits as the executive chairman of the company his great-grandfather, Henry Ford, founded over 110 years ago.
In an op-ed piece in The Wall Street Journal (subscription required), Ford explains that the role of automakers is, necessarily, going to change to suit the needs of the future world. That means changing the view of not just the automobile, but the automaker. As Ford explains it, automakers will "move from being just car and truck manufacturers to become personal-mobility companies."

2014 Ford Fiesta 1.0L EcoBoost

I'll be honest; when Ford first unveiled its 3.5-liter EcoBoost V6, I was skeptical. Past attempts at building turbocharged American cars were almost universally awful, I reasoned, so why would Ford's latest effort be any different? This may seem foolish today, considering the success that the growing EcoBoost range has achieved - particularly the 2.0-liter and 1.6-liter mills. Yet I once again found myself questioning Ford.
It's the makeup of the 1.0-liter, turbocharged three-cylinder slotted into the compact engine bay of this Fiesta that has a way of breeding doubt. Three-cylinder engines remain an extreme rarity in the US. What's more, they earned a less-than-desirable reputation for applications in the 1980s and 1990s, and my trepidation about this latest three-pot as a result.
As I found out, though, history is a poor informant of modern technology. The thrust available in other cars with the EcoBoost badge on the back has not gone missing here; something the International Engine of the Year committee has lauded. That august body named the 1.0-liter Ecoboost the best engine of 2012 and 2013. After a week of driving, it didn't take long for my fear of threes to get turned into something like that line of thinking.