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Ford to kick off F-150 campaign during College Football Playoff

The long-awaited inaugural College Football Playoff will feature the nation's best college teams, with the Oregon Ducks taking on the Florida State Seminoles, and Alabama Crimson Tide facing some team from Ohio. On top of that, though, it'll also see the launch of the very first advertising campaign for the 2015 Ford F-150. Viewers from across the country will see a trio of ads featuring the all-aluminum truck, with two half-minute spots and a full 60-second commercial, all voiced by Denis Leary, touting the F-150's feature set and towing capacity, but passing on mentioning the new truck's class-leading fuel economy. That, Automotive News reports, isn't a miscue by Ford. The company simply didn't have enough time between the EPA's fuel economy announcement and the 2014-2015 Bowl Season to prepare a spot. Expect plenty on the F-150's fuel efficiency in future spots. Interestingly, though, AN is reporting future F-150 advertising won't include a Super Bowl appearance. Ford has made the decision to focus its new truck ads on college football rather than during the NFL championship. "From our point of view, there's no bigger stage to debut the F-150 creative than the College Football Playoff," Keith Koeppen, Ford's US marketing communications boss, told AN. "It's so closely aligned with the passions of our customer." It's those passions that are pushing Ford to kick off its ad campaign for a new truck so much earlier. Speaking to AN, Doug Scott, Ford's truck marketing manager, said that the automaker typically doesn't begin ad campaigns until its dealers have at least a fifty-fifty mix of old and new models, but that it's pushing the 2015 F-150's ads to fit with the college football playoffs. While Ford's focus is on the two semifinal playoff games on New Year's Day and the National Championship Game on January 12, the ads will actually air for the first time on New Year's Eve, when the TCU Horned Frogs face off against the Ole Miss Rebels in the Peach Bowl. The three spots will also be shown during other bowl games, as well. Featured Gallery 2015 Ford F-150 2.7L EcoBoost at Davis Dam News Source: Automotive News - sub. req.Image Credit: Ford Marketing/Advertising Ford Truck ncaa

2020 Ford Super Duty Tremor vs. 2020 Ram 2500 Power Wagon: How they compare on paper

(Editor's Note: Due to inconsistencies in manufacturer reporting methods for ground clearance, an earlier version of this article stated the Ram Power Wagon's "ground clearance" to be 14.3 inches when in fact that is its "running clearance," which is deemed the ground to the lowest point of the truck MINUS the axles. The numbers below now reflect true ground clearance, or the ground to the lowest point of the truck, period. The chart and text have been updated to show both measurements for maximum accuracy and clarity.) For several years, the Ram 2500 Power Wagon has been the unquestioned king of heavy duty off-roaders. But competition is coming, and some of the strongest is from the 2020 Ford Super Duty Tremor. We decided to take a look at these trucks' specs and features to see how they compare in the realm of capability. The raw numbers are below along with some notes on each truck's unique features that go beyond the spec sheet. Off-road capability While both of these trucks boast impressive clambering abilities, each with particular strengths. The Super Duty Tremor earns points for better ground clearance and axle clearance, as well as approach angle. Some of the credit goes to the larger 35-inch tires and a shortened front air dam. On the other hand, the Power Wagon leads the Ford in departure angle, and in the ramp travel index. The latter is largely the result of the Power Wagon's electronically disconnecting sway bars, and for those unfamiliar, the ramp travel index measures articulation by having a truck drive one wheel up a ramp with the other on the ground. The farther the truck goes with the ground wheel in contact with the, well, ground, the better the score and the better the articulation. Numbers aren't everything, though. It's important to look at the equipment each truck offers, and things are closer, here, but the Ram still has an edge. Both feature off-road-friendly solid axles at both ends, but only the Power Wagon has fully locking differentials front and rear. The Tremor has a locking rear differential while the front is a limited-slip differential. The Power Wagon comes standard with a 12,000-pound integrated Warn winch, whereas such a winch is an option on the Tremor. The Tremor has its own unique features, though, including the 35-inch tires rather than the Ram's 33-inchers, and it has Ford's fancy off-road cruise control function called Trail Control. Both trucks have shocks and springs tuned for off-road use.

Ward's calls out Ford's EcoBoost engines for their crummy fuel economy

With a name like EcoBoost, one might expect Ford's line of turbocharged engines to be somewhat, um, economical. In other words, replacing displacement with a turbocharger is supposed to deliver better fuel economy. Based on the experience time and time again of multiple Autoblog editors, your author included, this is simply not the case. Now, Ward's is calling out the cruddy efficiency numbers of Ford's EcoBoost line of engines. The column dresses down not just the new 2.7-liter V6 of the 2015 F-150, but also the 2.3-liter of the Mustang, the 1.5-liter from the Fusion and the 3.2-liter PowerStroke diesel found in the Transit, while also explaining why just one Ford engine was named to Ward's 10 Best Engines list. In its testing of all four engines, Ward's editors never came even remotely close to matching the 2.7's claimed 26 miles per gallon (for two-wheel-drive models), with the truck's computer indicating between 17.6 and 19 mpg over a 250-odd-mile run. Calculating the fuel economy manually revealed an even more depressing 15.6 miles per gallon. Criticisms with the 2.3-liter four-cylinder focused on its strange soundtrack, although it was business as usual with the 1.5-liter and 3.2 diesel, with Ward's criticizing the fuel economy of both engines. The 1.5, which Ward's claims is sold as a hybrid alternative, failed to get over 30 miles per gallon, while the five-cylinder turbodiesel's figures couldn't stand up against FCA's 3.0-liter EcoDiesel. The entire column really is worth a read, especially if you were disappointed in Ward's decision to only salute Ford's three-cylinder EcoBoost while shunning the rest of the company's new turbocharged mills.