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Daily Driver: 2015 Ford Edge Sport

Daily Driver videos are micro-reviews of vehicles in the Autoblog press fleet, reviewed by the staffers that drive them every day. Today's Daily Driver features the 2015 Ford Edge Sport, reviewed by Adam Morath. You can watch the video above or read a transcript below. Watch more Autoblog videos at /videos. VIDEO TRANSCRIPT [00:00:00] Hi. I'm Adam Morath for Autoblog and in today's Daily Driver we're with the 2015 Ford Edge. It's been completely redesigned and I really think that it needed it because this was always kind of the last car to come to mind when I was considering all of Ford's lineup. It was sort of forgotten. I don't think that will be the case anymore. It looks great. They revamped the exterior. The first thing I noticed walking up to the car when they first dropped it off was [00:00:30] the great job they've done with the taillights. They've got a very high tech look to them. You have LED accent lighting that surrounds the tail lamps and then a light bar that spans the entire deck lid. It looks pretty cool, very angular, a lot sportier than the previous models. We also have the optional HID headlights so if you combine that with what I've already told you about with the [00:01:00] tail lamps, and also the ambient lighting inside this vehicle ... It just feels like the lighting in general was very well considered on the Edge and gives it a very modern feel. The nice design continues to the interior as well. You've got leather panels with contrast stitching on the sport model. You've got a nice center console that actually has some storage underneath it, so it's sort of a floating center console. The only thing is there is still a little bit of cheap plastic [00:01:30] used on the interior. That's a common complaint of automotive journalists worldwide, but this one I can see already has a few scratches on it. You can also get this vehicle with 20-inch aluminum wheels or 21-inch matte black aluminum wheels. Here we've got them wrapped in Perelli. I haven't been on a track or anything where you could really get a sense of the performance, but again, that just adds to the sporty look of the Edge in the sport trim level. It has the new 2.7 [00:02:00] liter Eco Boost V6 and I have been really happy with this powertrain. It puts out 315 horsepower, 350 pound feet of torque, and that's that twin turbo working for you. It helps with acceleration and passing at highway speed, so it checks both boxes there.

Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).

Autoblog Minute: Ford Ranger may return to US

Is Ford planning to bring back its midsize Ranger pickup to the US? Autoblog's Adam Morath reports on this edition of Autoblog Minute. Show full video transcript text [00:00:00] Is Ford planning to bring back its midsize Ranger pickup to the U.S? I'm Adam Morath, and this is your Autoblog Minute. The Detroit News reports that Ford is planning to build its Ranger Pickup truck at the Michigan Assembly Plant in 2018, citing unnamed sources with knowledge of Ford's plans during its ongoing negotiations with the UAW. Autoblog reached out to Ford for comment. [00:00:30] Quote: "We will move production of the next-generation Ford Focus and C-MAX, which currently are built at Michigan Assembly Plant, beginning in 2018. We actively are pursuing future vehicle alternatives to produce at Michigan Assembly and will discuss this issue with UAW leadership as part of the upcoming negotiations." The 2011 Ranger was the last model-year available in the U.S., though Ford currently sells its redesigned Ranger overseas, including in Europe, the Middle East, Africa and Asia Pacific. [00:01:00] With pickup sales on the rise, and the recent critical success of GM's Chevy Colorado midsize truck, the time may be right to revive the Ranger, but compact and midsize trucks only make up a small percentage of sales in America. Truck fans out there, let us know what you think: Can the Ford Ranger continue to revive the compact and midsize pickup market in the U.S? Or, will full-size work trucks like the F-150 continue to dominate? Sound off in the comments. For Autoblog, I'm Adam Morath. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals.